Semir Qiu Guang And: Internet Business Counterfeiting Infringement Problem Is More Serious

"Internet is a double-edged sword for our traditional enterprises. It has advantages and negative effects. We must face it." Recently, Qiu Guang, chairman of the National People's Congress and chairman of Semir Group Limited, said that the impact of the Internet on traditional industries should remain open and optimistic.

He said that on the one hand, the Internet has brought new opportunities for the development of traditional manufacturing industry, and is also a means of transformation and upgrading. For example, last year, a new shirt made by Semir was popular on the Internet and sold 70 thousand pieces a day, which is hard to imagine in a physical store, he said. He also said that last year, double 11, Semir made nearly 200 million yuan business. "Although the proportion of online sales is very small, last year about 900 million yuan, while our total plate is 18 billion 200 million yuan, but the potential of Internet transactions is very large."

However, Qiu Guang and representatives also admitted that the Internet industry has brought some troubles that have not been encountered before.

First of all, he said. Counterfeiting infringement The problem. "In an e-commerce platform, in January of this year, we Semir Their own statistics are nearly 40 million yuan sales, but the platform's statistics Semir's sales volume is as high as 120 million yuan, which shows that nearly 90 million yuan of sales are counterfeit. This requires the government to introduce laws and regulations and standardize them.

In addition, he also mentioned that Network business The problem of tax evasion is also serious. We should legislate, strengthen supervision and promote the development of the new industry of e-commerce.

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Zhou Chengjian, chairman of the CPPCC National Committee and chairman of Shanghai Metersbonwe apparel Limited by Share Ltd, pointed out in an interview with reporters that compared to the development of China's electricity supplier industry in the past few years, China's electricity supplier industry has entered the third era -- the era of quality e-commerce. "The government should actively help the traditional enterprises with a higher level to realize the Internet, and provide preferential tax policies, financial support and necessary guidance for the electric power work of our traditional enterprises with high level in their respective industries."

Zhou Chengjian told reporters that the emergence of the first generation of electricity providers has opened up the physical and spatial constraints, and solved the everlasting contradiction between the asymmetric information between businessmen and consumers, and consumers ushered in the "Amoy era". However, "Amoy" also means that making shopping choices with key words in mass goods requires consumers to have a sharp eye and bad luck. For businessmen, "Amoy" means spending large sums of money to buy prominent advertising positions to avoid drowning their products in large quantities of commercial products. The emergence of the second generation of e-commerce is accompanied by the concept of "segmentation" and "service". Consumers are getting used to shopping on different platforms, and no longer just content with "cheaper online". At this stage, businesses are faced with a more competitive online shopping environment. Low price warfare has become one of the main means to maintain customer loyalty. How to make a precise price so that the attraction of "affordable" prices to attract consumers has become a top priority.

Zhou Chengjian believes that with the further adjustment of the structure of consumers, the 80% post-90s will become the main force of online consumption. They can also buy more high-quality products and get more service guarantees when shopping online. The era of quality e-commerce has risen. In the future, the electricity supplier era will shift from simple price competition to the comprehensive competition of price, quality and service. The electricity supplier industry will enter the third era -- the era of quality business. "Quality e-commerce will reshape the relationship between businesses and consumers, and they will turn from antagonistic relationship to trust relationship, and then upgrade to identity type. Identity driven consumption behavior stems from the resonance between businesses and consumers, as well as between consumers and consumers. This kind of socialization of fans will be an important vitality of the quality business. "

Zhou Chengjian pointed out to reporters that for the future development of the electricity supplier industry, the government does not have to directly provide financial support, because social capital will realize this and will enter this field, but policy support and good quality and bad play are important responsibilities of the government. "First, we need to launch a more severe blow to the fake and shoddy and other untrustworthy behaviors in the electricity supplier, and purify the electricity supplier environment". He suggests that the government can play a guiding role in the policy to reduce the various kinds of costs, such as the tax cost and operation cost of the quality business, so that the law-abiding companies will be more likely to go on the market and get better business returns. "The government should actively help the traditional enterprises with a higher level to realize the Internet, and provide preferential tax policies, financial support and necessary guidance for the electric power work of our traditional enterprises with high level in their respective industries."

As for the development of China's clothing industry, Zhou Chengjian pointed out that in fact, last year, the entire garment industry in China was growing by two figures. We think that the Chinese garment industry is in decline because some traditional Chinese garment enterprises are having a bad time in recent years. "I personally believe that some of the failed garment enterprises are due to the fact that they are too big in the industry to do things that they are not good at, and do not focus on what they are good at, so when faced with difficulties, they will adjust more when facing market changes." Zhou Chengjian also predicted that in the next two or three years, there will be more and more mergers and acquisitions in China's garment enterprises. "There are many studies in the United States, but it has not been done yet, but I believe there will be such a thing in the future".

For the performance of Smith Barney last year, Zhou Chengjian said that the decline of traditional business is much larger than he expected, especially the three or four line market and the joining market. "Since the first half of 2014, we have continued to grow. Our preparations for Internet transformation are much faster and much better than expected." Zhou Chengjian said that at present, the United States is developing new business models. "The first generation business model in the past 20 years has been successful, and in the past PC Internet era, the United States did not pay enough attention to it, or did not identify the strategic direction. While the third generation business mode of American state is no longer limited to think about how to close several stores and open several stores today. It should be considered from a higher angle that resources should be re integrated, re allocated and re established. I hope that the United States will seize this opportunity in the third generation business model and seize this opportunity.