Haining Promotes Brand Building Of Fashion Industry To Build New Pillar Industries

After many years of development, the garment industry in Haining has a certain scale.

The city's economic development occupies an important position.

With local brands, it has certain competitiveness and influence in the domestic market.

In recent years, Haining Quality Supervision Bureau has focused on the development needs of the clothing industry, combined with the performance of the quality supervision function, focusing on the key work of famous brand creation, standard innovation, regional brand promotion and application, quality promotion and help, so as to promote the restructuring and pformation and development of the garment industry.

Increase the cultivation of famous brand.

On the basis of investigation and research, the annual cultivation and creation plan is formulated, and the specific targets and Countermeasures for the licensing of the clothing industry are put forward.

At the same time, we should establish a gradient cultivation system for clothing industry brand names, and select a number of enterprises with their own brands, high level of innovation and strong market competitiveness, especially the leading backbone enterprises and growth enterprises as the focus of cultivation, actively carry out door-to-door guidance and assistance services and declare guidance services, and effectively improve the success rate of licensing of garment enterprises.

This year, a total of 16 garment enterprises in the city were included in the plan of brand cultivation at all levels, 2 new brands in Zhejiang, 2 famous brands in Jiaxing, and 6 famous brands in Haining.

At present, the city's clothing industry has gained 5 famous brands in Zhejiang, 8 famous brands in Jiaxing, and 6 famous brands in Haining.

Strengthen regional brand promotion and application.

In 2009, "Haining leather" was named as Zhejiang regional brand by provincial name Committee.

In order to give full play to the biggest brand effect of regional famous brand, Haining Bureau has carried out the promotion and application of regional famous brand with the government of industrial gathering area, leather Management Committee and leather industry association.

Through establishment

Regional brand promotion and application mechanism, strengthen the overall publicity and policy support, strive to enhance the influence of regional brand names, and enhance the effectiveness of promoting leather industry pformation and upgrading.

At present, the use of "Haining leather" Zhejiang regional brand logo of leather clothing enterprises total 48.

By strengthening the promotion and application of regional brand names, the leather clothing enterprises that have good growth potential and potential development but lack the licensing conditions due to "small size" can make full use of the popularity and intangible assets of regional famous brands, and spend less marketing costs to participate in market competition and get better economic benefits.

Speed up the implementation of the industry alliance standard.

Focusing on improving the quality of garment industry and accelerating the development needs, the basic conditions, characteristics, quality status and product status of the comprehensive industry should be strengthened, and the formulation and implementation of the standards of industrial alliances should be intensified. The promotion and implementation of the alliance standard should be used as the entry threshold for the use of "Haining leather" Zhejiang regional brand, and the coverage rate of alliance standards should be constantly improved, and the collective marking of industrial clusters should be promoted so as to enhance the overall quality level.

At present, the garment industry (leather clothing) has formulated and promoted the implementation of 5 union standards, and promoted the implementation of 87 enterprises. Among them, "the formulation and implementation of the standard of quality and integrity of leather clothing production enterprises and direct stores" has been included in the key project of lump industrial standardization in Guangdong Province, and has passed the acceptance examination with excellent show.

The promotion and implementation of the alliance standard effectively promoted the pformation, upgrading and upgrading of the garment industry.

Consolidate the foundation of industrial quality management.

We should actively guide the clothing industry to carry out "brand strong enterprise" and "brand strong industry" activities, strengthen standardization, measurement, inspection and testing, and guide the enterprises to establish and improve the whole process of quality management system and improve the quality management level.

With the encouragement of quality award at all levels, we should foster advanced quality management demonstration enterprises and set up benchmarks for "quality enterprises".

At present, 1 enterprises in the clothing industry have won the Haining mayor Quality Award (Dun Nu); 28 enterprises have passed the quality management system certification; 88 enterprises have introduced the advanced quality management mode and methods such as excellent performance management and 5S management.

At the same time, with the promotion and use of regional brand names, the promotion and implementation of alliance standards, and the creation of brand and demonstration, we should force enterprises to strengthen the quality, integrity and self-discipline, urge enterprises to strictly implement the factory inspection system, establish after-sales service system, and carry out quality self-regulation activities in the form of identification, express quality and so on.

Carry out quality improvement assistance services.

Based on the Zhejiang provincial warp knitting product quality inspection center settled in the city, it provides good supporting services and technical support for the development of garment enterprises.

At present, there are 95 categories of products, 105 parameters and 339 method standards. The testing items cover the detection of textile raw materials, clothing, household and industrial textiles, functional and environmental performance and other products and parameters.

The inspection and testing platform is for enterprises to innovate in science and technology.

It provides strong technical support for the formulation of alliance standards, regional brand promotion and quality training.

At the same time, the quality improvement service expert group has been set up to carry out assistance services for garment enterprises to carry out inspection technology, standard formulation, knowledge dissemination of clothing size and logo, brand declaration, advanced quality management methods and standardized knowledge training. This year, 55 garment enterprises have been helped, 8 Enterprises have been set up enterprise standards, 120 have been trained, and 2500 batches of product quality have been commissioned.