Interior Design Of Clothing And Clothing Stores
The direct criterion of store design is the quality of goods sold.
Therefore, making customers the most convenient, intuitive and clear way to "contact" goods is the primary goal.
When receiving a store interior design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of various human design elements to highlight the shape and personality of the merchandise, but not to win the competition.
The analysis of commodities can start from the following points.
The size and type of goods: the size of the same kind of goods, such as the huge piano and exquisite harmonica, while the bookstore and the store have the same specifications.
This kind of amplitude of variation causes different sense of space, and the products with large change range are rich in display, but it is also easy to cause confusion. When designing, we should emphasize order and reduce artificial decoration elements.
Goods with a small change range are arranged in neat order, but easy to fall into monotony. When designing, they should pay attention to changes and increase decorative elements.
The shape of commodities: the shape of the same commodity changes much, the space feels lively, but it is also easy to mess up, such as toy stores.
If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull.
For example, shoes do not change much with each other, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest.
How to decorate the clothing store? Conversely, some foreign shoe shops often make full use of the changes in space and display devices to create a lively atmosphere.
In addition, the shape of commodities is also changeable.
Renting shop believes that clothing stores should use models to create colorful images.
So models are often the main elements of a fashion store.
The color and texture of products: the color of antiques and household appliances is grey, and the colors of plastic products and toys are colourful. This requires interior design tones to play a role as a foil, and to highlight the color of commodities as far as possible.
In addition, the texture of a product often shows its charm under certain light and background, for example, glassware.
display
We must highlight its glittering and plucent features to attract customers.
Commodity
group
And individuals: does the commodity have a great influence on the buying of customers in the form of groups or individuals?
Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation.
Asymmetric group processing will give people the impression of "rush".
As for valuable commodities, only strict restrictions on the number of display can fully display its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.
Commodity
character
The character of a commodity determines the style of interior design.
The elegance of fashion shops and high-end women's clothing stores is quite different from that of casual youth stores.
The harmony between interior design style and management characteristics is directly related to the sale of goods.
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