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Why Luxury Goods Are In The Experimental Stage In China?

2014/7/9 18:01:00 47

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< p > Boston Consulting Group has reported experience luxury, such as art auction, tourism and gourmet dining, etc., which occupy 55% of all luxury goods consumption around the world, and the annual experiential luxury consumption growth has increased by 14%. < /p >
< p > since "a href=" http://sjfzxm.com/news/index_z.asp "luxury" /a "is praised, experience luxury has become more and more widely. Luxury companies and a large Chinese customer also announced that they would provide their customers with exclusive brand education opportunities. For example, the British wine and spirits company Berry Bros & Rudd and the viniv France chateau, which is now working together, provide a Chinese wine making experience to Chinese customers. Wine lovers can produce wine step by step from grapes to bottled products. They can even customize their own bottle labels and labels, priced at 6900 pounds (US $9376) and 12500 pounds (US $16985) barrels. Up to now, 12 wine lovers have signed their experience. According to the sales director of Adam Bilbey, Berry Bros & Rudd, wealthy Chinese are learning more about wine brewing than Western experts. Bilbey pointed out in the China Morning Post that "the history of drinking wine in Europe is found to be stronger than that in the UK." Bilbey said in the China Morning Post that "passion and desire to study in Hongkong and the mainland of China are unbelievable." Our customers have had a deep understanding of fine wine knowledge in only a year. Bilbey also noted that many of the services provided were monopolistic. "Half of our customers are because they really want to learn, and the other half is because they can have their own wine," he added. "Wine consumption is very expensive, but we see that more and more people are willing to come up with the monopoly of wine that they do not have at hand." < /p >
< p > luxury market at different levels, providing customers with experience and similar production mode. Nicolas Bos, chief executive of Van Cleef & Arpels jewelry company, announced that the two week jewelry production course of "Ecole Van Cleef & Arpels Hongkong edition" will be held on PMQ street from October 16th to November 1st. The quota is limited, with only 12 students per course, and the cost is HK $6200, which can be obtained from experts' guidance design, gemstone identification, gem inlay and other courses. "Nowadays both brands and houses have a premium, they all have authenticity, real history is not just opportunistic marketing strategy, but they come to show who they are, real consumers." < /p >
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