Keqiao Textile Enterprises: Survival And Stability

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< > hat net" Xiaobian "to introduce" Keqiao "," Wei "," Wei "> textile > Enterprise: survive and seek stability and win.

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Under the influence of the current market environment at home and abroad, the development of fabric enterprises and occupying more market share are not only the foundation for their survival and development, but also the need for enterprises to grow stronger than P.

The strategy of keeping up with the market, developing mainstream products and releasing brand value will undoubtedly enable enterprises to win the initiative in competition.

But faced with the current environment, how to grasp the opportunities of pformation and upgrading and enhance their core competitiveness is still a problem that plagues many enterprises.

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< p > during the spring fair this year, the China Textile News Organization organized more than 60 garment brand enterprises from all over the country to visit 3 well-known local fabric suppliers in Keqiao: Yongsheng, Hai Sha and Mei Sheng.

As one of the traditional derivative activities of the China international fashion competition, the event has built up the upstream and downstream docking platforms, while letting the world know the latest development trend of Keqiao textile enterprises in the pformation process.

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< p > < strong > technology entrepreneurship to achieve product innovation < /strong > < /p >

< p > now, many textile enterprises improve their competitiveness in the market through pformation and upgrading.

In view of the marketing situation this year, the traditional fabric marketing is getting cold, and finding the market breakthrough from the new fabric has become an important agenda for many textile enterprises.

During the visit, the 3 textile enterprises actively carried out technological innovation and equipment pformation, enhanced their ability of independent innovation, and laid a good foundation for product development.

From the perspective of the current leading products in the domestic apparel industry, the future development of fabric enterprises is also in the production of high-end products, and eco-friendly fabrics will lead the trend.

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Qian Guochun, chairman of Zhejiang Meishan industrial Limited by Share Ltd, told reporters that the company has always been adhering to the business philosophy of "solid undertaking and pioneering in science and technology". Shaoxing has pioneered the establishment of a microfiber technology research and development center in light textile city, and has established and perfected a research and development organization integrating product research, development, testing and production services, so that Meishan has strong new product research and development capabilities and innovative capabilities.

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< p > it is understood that the eco leather (PU veneer garment leather) fabric developed by Meishen company last year was first created in China. The product can replace natural a target= "_blank" href= "//www.sjfzxm.com/" and "leather /a" products in many fields, especially suitable for high-end clothing, automotive interior decoration and high-end furniture manufacturing.

According to the inspection report provided by the national leather quality supervision and inspection center, the fabric meets the national standard in terms of azo dyes, pH value and other aspects of formaldehyde, carcinogenic aromatic amines, etc. in 2014, Keqiao international textile accessories exhibition, the products have been obtained many real documents, all of which have obvious advantages in environmental protection.

"In the severe competition environment, the primary task is to speed up technological innovation so that new products and technologies can cater for market demand and environmental requirements. The green process of production and final products is our goal."

Qian Guochun said.

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< p > < strong > accurate marketing positioning stable market share < /strong > /p >

< p > in today's environment, fabric enterprises should increase the comprehensive research on the terminal market, such as customer base and brand style. On the basis of combining the end use, we should make more specialized subdivision of products, formulate a clear promotion plan, pay attention to the promotion and publicity of product image, ensure the quality of products, strengthen communication and service with customers, and enhance the visibility of products.

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"P", "since we have been engaged in fabric production and sales, we have been working hard to achieve the goal of" people without me "," I have excellent people, and differentiated competition. "

Fu Guoqing, chairman of Shaoxing Yongsheng industry and Trade Co., Ltd., told reporters.

In the face of such fierce market competition, the company avoids the traditional fabric market that wins the price war, develops and produces rayon knitted fabrics, acetate knitted fabrics, Tencel knitted fabrics, bamboo fiber knitted fabrics, twisting fiber knitted fabrics, digital printing and other high-end products, so as to enhance the company's competitive edge.

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Besides P, Yongsheng promotes new products by participating in professional textile fabrics exhibition, directional new product launches, and salesmen to face to face promotion of garment enterprises.

Through cooperation with famous women's clothing, a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing /a company, we will intervene in their product development, jointly develop products, tailor products for them, form a mutual relationship with these brand clothing companies, and form a unique marketing channel.

In addition, the company also focuses on the development of new products and new colors, and strives to achieve the most perfect quality in every aspect of production control. In order to quickly cooperate with customers, they also specially set up a digital printing workshop. Through the above methods, Yongsheng company has created its unique core competitiveness.

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< p > < strong > improve the process and increase the added value < /strong > < /p >

< p > fabric enterprises should actively carry out research on the consumer market in product design and development, strengthen the collection of fashion trend information, formulate more perfect new product development plans, and establish a sound product development process.

And from the design and performance of products, efforts should be made to enhance the market orientation of new product development, enhance the core competitiveness of products, and create higher added value and profits.

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< p > entry into the Sha Sha textile industry, the "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "of many garment enterprises is attracted by the dazzling fashion fashions in the clothing room." the company will design the fabrics to make ready-made garments, so that the customers can feel the effect of the finished products more intuitively. "

Jin Sha, director of Shaoxing Hai Sha Textile Co., Ltd.

For a long time, he has focused on market orientation, taking "unique taste, and winning by face" as the management strategy, aiming at "leading the fashion trend, pursuing the perfect quality and providing the best service".

In the research and design of fabrics, she has a special design team to locate the new research ideas of fabrics in today's fashion trend, and locate the main customer groups in the 30 year old women's brand customers at the age of ~55.

The main products of this summer fabrics are "positioning flowers" and "black and white classic flowers" series. This series of products are stable in quality, beautiful in shape and well received.

It is reported that the company will also strengthen the design studio's investment in the future, and turn it into a professional design company that can design the high-end brand of women's clothing at home and abroad.

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< p > "because of the fact that Hai Sha has taken the lead in the design of printed patterns, the flower pattern we design is very popular in the market. It will attract some bad businesses to copy our flower patterns. In order to deal with this situation, the National Copyright Office has set up the flower type copyright registration office in the China Light Textile City. The flower pattern we developed has been registered through this office to protect the intellectual property rights of the brand. On the other hand, it also shows that we are ahead of the market in the trend of research and development."

Finally, Kim said.

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