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Learn Shop Operation Skills.

2014/5/11 20:19:00 41

Store OperationClothing StoreBusiness Strategy

   First, contrast method.


Right or wrong Price Or the psychological feeling of beauty is only known after comparison. Therefore, the shoes and garments that are mainly pushed should be compared and sold. When customers choose the items to be sold, they will put the products with high quality and high price next to them, so that customers can compare them with themselves. For example, selling silk fabrics, putting silk fabrics on the next side, and telling the customers how to distinguish that feeling is completely different from the feeling after wearing. Even if the price is higher, people are willing to spend more money on it.


   Two, pay attention to shops Shoes and clothing Placement and publicity


If the shop location is not on the busy street, people who pass by do not have the need to purchase shoes and clothing, then the store's product placement is very important. The door can be hung with exaggerated unique collocation, the purpose is to attract people to see. The brand breaks the code, the shopping mall monopoly draws off the cabinet and so on the mark to be able to awaken to hang out. In short, as long as we can attract customers to the store, we can try it.


   Three, training shoes and clothing knowledge and common sense


Shopkeepers should know something about shoes and clothing knowledge and collocation knowledge, such as clothing, and tell them how to distinguish clothing, fabric, dyeing, accessories, the difference between good clothes and bad clothes, and how to match them. The more customers know about clothes, the more willing they are to buy your clothes.


   Four. In the crowd. leader


A large number of low-priced goods can bring popularity. Chinese people love to follow suit. Most people can't make up their minds. There are always one or two natural leaders in a group of people. Their words are especially influential, so they should stimulate their speeches more. Once they are enthusiastic and commenting on this is a real brand, those who are reasonably priced and know the goods will speed up the judgement of the people around them. For such customers, if they do not see the water in the mountains, they can bring a lot of customers to you, and they will also sell you a lot.

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