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China Fashion Week: Half Brand Big Change Park Hae Jin Crossover To Become A Gimmick

2014/3/26 11:59:00 31

Lssey MiyakeBrandFashion Week

China International Fashion Week It has opened the curtain of its seventeenth year, of course, there are many new points: Park Hae Jin crossed China for the first time. Designer Zhang Zhaoda, co founded the sports brand to boost the fashion week; half of the brands debuted for fashion week; CABBEEN and Qi Gang returned again; Mercedes Benz combined Lssey Miyake's glitzy release; though it was a lot of attention, it was also questioned.


1. is Park Hae Jin's first cross boundary sincere or publicity gimmick?


Park Hae Jin United Designer Zhang Zhaoda released his own sports brand in China fashion week as early as January. The news came from "stars of you". No doubt, Park Hae Jin has become one of the most anticipated aspects of this fashion week. Just recently, Park Hae Jin, who has been busy fishing for gold in the mainland, does not know how much time he can put on his own brand. It seems that the crossover may be just a gimmick after all. Let's see that the matching of long legs and euro Ba should be enough.


2. nearly half of the brand's first appearance, brand replacement frequency is too fast is good or bad?


Nearly half of the brands in the China fashion week were debuted. Although it is nice to say that some new faces are added, it also means that half of the last fashion week brands have withdrawn from this release. In the four fashion week, almost all brands will continuously participate in the release of each season, which is also the urge for designers.


But the strange phenomenon of Chinese fashion Monday is that many designers or brands have disappeared after participating in a fashion week, and few brands have been insisting on it all the time. Because the frequency of works published in the two quarter of each year is very high for designers. I do not know whether this reflects the shortage of Chinese designers in design ability from another aspect. At the same time, there were fewer independent designers in this fashion week, and fan fan, who was highly praised last season, did not appear in the schedule of this fashion week. The works of most independent designers are still presented in the form of static exhibition. It seems that Chinese design still needs people's vigorous support.


3. can Qi Gang and CABBEEN return once again to break through their hearts?


The designer, Qi Gang, did not publish his own work last week on the fashion week. The CABBEEN brand also missed the last fashion week because of its busy listing in Hongkong, which made it a little uncomfortable for the regulars who participated in the fashion week for more than a decade. Qi Gang will continue to carry forward the Chinese elements this year, while CABBEEN chooses to hold a mini show at the venue of a new designer's conference. It will continue to be the theme of CABBEEN CABBEEN in 2005. This season, CABBEEN brand appears more confident. The theme is directly named "CABBEEN! CABBEEN". The small symbol difference shows the designer's ulterior motives. Although it is the smallest venue and the least model, it is believed that the last show will be the best show.


4. Mercedes Benz joint Lssey Miyake, Gao Yang, Chinese and foreign designers PK who will be the winner?


The Grand Theatre of the fashion week must be a grand show jointly launched by Mercedes Benz and Lssey Miyake and Gao Yang. Just coming back from London to show up, this time it will surely look more promising, even if it is with Lssey Miyake PK, who wins or loses. But as long as the show is good enough and enough, it's worth it.

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