Women'S Clothing Brand Or Two Or Three Years Of Cross-Border Development To Grab The Market.

< p > a few days ago, it was reported that the Internet retail brand name vine plan launched the IPO plan within two or three years, and is in contact with Alibaba and IDG to accept investment intentions from both sides.

Yesterday, the reporter contacted Yin Fan to verify the matter. The other side said that the IPO plan did not specify the specific time, but the company has been preparing according to the listing standards. "At present, the market is very active, and capital is also very concerned about this field."

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_f.asp" > women's wear brand < /a > annual sales 760 million < /strong > /p >

< p > public data shows that the annual sales volume of Yin man brand reached 760 million yuan in 2013, while the sales of another brand name reached 360 million yuan, and the Group sales totaled 1 billion 120 million yuan. Last year, the data of the two eleven periods were also very impressive. The total sales volume reached 120 million 700 thousand yuan on that day, ranking the first in the category of women's clothing.

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< p > yesterday, Yin Meng told reporters that sales in 2014 were expected to reach 2 billion yuan.

Prior to this, Fang Jianhua CEO has said that by 2016, the group's sales will reach 3 billion -50 billion. Therefore, Yin man must keep the existing brand growth while constantly making the flank become plump.

After buying the initial phrase last year, Yin man has begun to diversify the group brand through mergers and acquisitions.

The new express reporter learned that in March this year, the group will also launch the "a href=" http://fz.sjfzxm.com/ "high-end brand" /a "living on the left". "If there is a suitable brand, the acquisition will be considered, and the choice of brand is not limited to online brand."

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< p > < strong > many brands are planning to go on the market < /strong > /p >

"P", "Ruan hundred Xin", a researcher in CITIC retail consulting industry, believes that from the data point of view, though the sales volume of Yan man is more optimistic, the overall business situation is "revenue first tier, profit third echelon". This mode of operation is easy to be questioned by the capital market.

In addition, the influence of Inman brand has been initially formed on the Internet, but Inman lacks enough experience for offline brand operation in the all-round development process.

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< p > it is worth noticing that as early as last year, the same brand Han Du Yi house had also heard the news of going public in 2016, while another brand of the brand has started to buy Multi style brand plan to make the a href= "//www.sjfzxm.com/news/index_s.asp" > Listing < /a >.

In this regard, Ruan Bai Xin pointed out that Amoy brand on the road of listing has more advantages than traditional clothing brands. First, the abundant resources from Tmall platform shorten the time cost of brand growth; two, more electricity supplier brands focus on market segmentation to excavate more space, which is in line with the current development trend of the retail industry. However, at present, there is no electricity supplier brand in China, and the Commission has not yet provided detailed support policies for the supervision and approval of the listing of e-commerce enterprises. Even if it is listed, it is difficult to determine what standards to refer to.

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