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Jimo Creates International Dream Of Regional Industry Through Fashion Season

2014/1/22 15:03:00 34

2012, < a href= "//www.sjfzxm.com/news/index_p.asp" > Jimo < /a > focusing on the development of the traditional knitted apparel industry, the idea of "brand transformation and upgrading" was established. In 2012, Jimo commissioned a professional brand agency to complete the regional brand positioning of the knitting garment industry "Ao Shan Wan fashion tide", or in 2012, Jimo successfully hosted the first "international brand" fashion season. As one of the 4 "national brand" exhibitions sponsored by the Shandong provincial government, the fashion season successfully upgraded the traditional manufacturing to "China Intelligent Manufacturing". In 2014, Jimo will focus on building a platform for cooperation between China, Japan and Korea on the basis of this platform. It will make the international fashion season a more high-end and more extensive international brand feast. 
 Baotuan recommend local enterprises /p >
 Jimo textile and garment industry, which has strong garment manufacturing strength, aims to converge the core resources of the industry chain and create a new fashion manufacturing industry chain. However, in order to achieve this goal, the textile and garment industry in Jimo depends not only on brands, but also on market development. Back to the Jimo fashion season feast, it is easy to see that this is a seamless connection between the brand and the market. 
 August 19, 2013 to 22, Ao Shan Wan 2013 China (Jimo) international fashion season is scheduled to take place. This provides the most intuitive sample for the value remolding and integrated innovation of "made in China" and opens up a new journey of "new manufacturing" for Chinese clothing. 
In the international fashion season, the 2013 China fashion production fair, the 2013 hair Expo, the 2013 fashion exhibition forum, the snow day famous master Chi Hui, the Chinese fashion design and creative theme release day, and so on, are the highlights of the international fashion season. Compared with the first international fashion season held in 2012, the industrial characteristics of this fashion season are more prominent, and the industrial chain integrated into it is more complete, thus achieving the docking of resources in a wider range. 
During the second international fashion season, 21 famous brands, namely, Hongfa, Hongda, Hongda, Hongni and other 21 well-known brand enterprises, as well as garment market, small commodity city and other market representatives, appeared in the exhibition, covering 6 industries, such as textile, clothing, clothing, bedding, arts and crafts, and so on. The exhibition area is 20000 square meters. 
 "the main purpose of hosting the international fashion season is to firmly grasp the important links of high value added in the apparel industry chain, attract talents from the world, advanced technology and design energy, help relevant enterprises win the market, and lay the foundation for continuous leading the whole country." Ren Riping, director of Jimo City Bureau of industry and commerce, said. 
 to better show the demeanor of Jimo's knitting city and highlight the characteristics of the "national export textile and clothing quality and safety demonstration zone", Jimo organized a unified exhibition of "textile and garment industry 100 billion aircraft carrier" special exhibition area, organized 21 brands of textile and garment enterprises, and 20 market businesses to carry out a collective display. 
 in the Huai exhibition area, with the theme of "Jimo China knitted city" as the theme, with "brand value and fashion charm" as the main line, and the "Ao Shan Wan fashion tide" regional brand as the keynote, it shows the strong manufacturing force and potential brand strength of the Jimo textile and garment industry, which has aroused great concern from the outside world. 
 to create a deep dialogue and docking platform, Jimo organized a series of visits and exchange activities during the fashion season. Invite professional guests, associations and enterprises to visit the International Trade City, the international garment industry city and the first national garment brand incubator center. This deep docking and promotion directly opened up market demand. Through visits, China Sewing Machinery Association and snow and red Ni respectively reached the international advanced sewing equipment procurement cooperation intention. 
 in fact, in order to let textile and garment enterprises gain continuous momentum of developing the market, Jimo creates conditions for enterprises to open up markets through various channels, such as organizing enterprises to participate in various exhibitions at home and abroad, and conducting international certification to support foreign trade enterprises in consolidating and upgrading traditional markets, and actively expanding new markets. 
 it is understood that Jimo has fully subsidized the booth of enterprises participating in the Canton Fair for three years in a row, prompting a substantial increase in the volume of contracted transactions. 
 boost industry < a href= "//www.sjfzxm.com/news/index_c.asp" > resource integration < /a > /strong > /p >
What are the advantages and bottlenecks of Jimo's clothing industry? Che Yunhong, chairman of Qingdao Hong Ni Brand Management Co., Ltd., believes that the advantage is to have a sound upstream and downstream industry chain and policy support. The bottleneck is that the integration cost between the industrial chains is too high. Accordingly, the 2013 China Garment Manufacturing Expo takes "link" as the theme, meaning connecting the upstream and downstream, connecting brands and manufacturing enterprises. 
 Ao Shan Wan 2013 China (Jimo) international fashion season involves enterprise resources such as garment manufacturing, development and design, raw material procurement, product production, warehousing and logistics, wholesale operation and terminal retail, etc. Jimo has established a database of participating enterprises with the opportunity to lay a good foundation for the effective docking with the textile and garment enterprises in this city. 
 at the same time, through the "link" of the international clothing season, Jimo can select outstanding enterprises such as fabrics, R & D, e-commerce and so on to provide quality services for enterprises entering the incubator center. This makes Jimo in the industry chain upstream and downstream resources integration, has always been in the industry leading level. 
 it is understood that in 2013, 18 top professional guests, industry leaders, brand technical experts and enterprises were invited in the international fashion season. In the form of "ONE TO ONE" and "ONE TO MANY", a communication platform between guests and enterprises was built to effectively meet the individual needs of participating enterprises. 
 > through the "one to one" docking and docking activities, Hengda Group and Yu Xiuzhen, chairman of the PFIN company of South Korea PFIN, chairman of the Hong Ni group, chairman of the Beijing white collar fashion seedling hung hung, Japan's clothing brand expert, Tian Tian Shou Shou president, Hao er dress and 18 leading guests, such as the director of Zhengzhou fashion show dress, have been effectively docked, and more than 50 enterprises have established links with high-quality resources, and have fully integrated resources in the market, brand and technology. 
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In fact, during the international fashion season, the vast majority of textile and garment enterprises in China look forward to the "one to one" docking activities, which enable the experts to deeply understand and guide enterprises to integrate in production, manufacturing, R & D and other aspects, and set up an integrated platform for garment enterprises and resource holders in the P season. "--EndFragment--" 
 clothing enterprises and entrepreneurs have a sense of transformation and upgrading, but there is still a distance from specialization. For this reason, the special training program of "Xue Da Zhihui" has been held in the fashion season. 9 experts from home and abroad, including Zheng Rong, Dean of the school of art and engineering, Beijing Institute Of Fashion Technology, have been invited to conduct 9 professional training on e-commerce, brand building and so on. 18 thematic tender conferences have been held such as "brand procurement tendering" and so on. Nearly 2000 enterprises have been trained and invited for marketing and management. 
 it is understood that the international fashion season in Jimo has broken through many "rules". This is the first time that the international fashion season has been held in county-level cities. The same type of exhibition should be held at least in the provincial level or above. 
 target aiming at "China Intelligent Manufacturing" /p >
 China's garment industry has taken 30 years to become the world's first garment producing country, consumer country and exporter. It has affected and changed the global garment industry. In the future, how can China's clothing industry continue its legend? How can it transform from a big producer to a powerful manufacturing country? And how can we transform the garment industry from "made in China" to "made in China"? 
 the most important task in the course of "new manufacturing" in China's garment industry is to re recognize ourselves, relocate ourselves and find out what is the most advantageous and core technology. Re explore and determine the future development direction of Chinese garment enterprises. In the future, manufacturing will be the output of science, and technology will be the expression of art. 
 "fashion season is a smart field and energy field that promotes brand building." Zheng Deyan, mayor of Jimo, said that China's garment industry is undergoing a transformation period from "made in China" to "made in China". It needs to build the brand base and ability under the world structure, and use the worldwide advanced wisdom, resources and successful practice to drive the "Chi Chi" in China to take root and sprout. 
 > a href= "//www.sjfzxm.com/news/index_c.asp" > garment manufacturing industry < /a > to span, not only brand, not just creation, but also the discovery and remodeling of value. Whether Chinese garment manufacturing can create a business with Chinese characteristics depends on whether it can carry out comprehensive management in various links such as R & D, design, production, sale, marketing and so on. It is urgent to establish an integrated innovation system of modern industrial chain. 
 China's garment industry must build an international view and standard industrial chain with scientific attitude. Only by completely designing and optimizing the supply chain can we form the source and driving force of the power of integrated innovation. "New manufacturing" has become the core of China's garment upgrading. 
Not only that, P, but to create a new garment manufacturing industry in China, it is necessary for Chinese enterprises to get rid of the vicious circle of price war by providing the market with "original" quality "heterogeneity" and the products or services that competitors can not imitate, so as to achieve the path of "producing good products and creating a better life". 
 in this respect, < a href= "//www.sjfzxm.com/news/index_c.asp" > fashion season < /a > frequent visitor group has made a successful exploration. The company still adheres to the "OEM", but unlike the general OEM enterprises, the company has a strong core: independent R & D capability. The company has established a strong R & D team to work closely with the Japanese Advisory Group and the domestic tertiary institutions. 
 although it is for OEM production, cedar breaks through the garden of traditional OEM enterprises and creates "creating" elements for manufacturing. With this unique OEM, cedar not only enjoys a higher profit margin, but also marries with the world's top companies, and helps them acquire the ability to occupy the international market. Focusing on this main line, we will gather the core resources of the industrial chain, build a brand incubation platform, and create a new fashion manufacturing industry chain, exploring a new path for China's new garment manufacturing industry. 
 according to the introduction, in 2014, Jimo will use the international fashion season to promote the convergence and cooperation of garment industry between China, Japan and Korea. Ren Riping, director of the Jimo Bureau of industry and commerce, said: "the three kingdoms are based on the East Asian business circle. The platform for cooperation is built with both the international elements that conform to the brand positioning and closely linked with the current" FTA fever ". It is a new idea of transformation and upgrading.