The New Law On Consumer Protection Protects The Right To Regret In Online Shopping.

< p > December 2013, "a href=" http://sjfzxm.com/news/index_f.asp "" commerce department "/a" deputy director Nie Linhai said at the second China Electronic Commerce annual meeting. In 2013, the scale of e-commerce pactions in China is expected to exceed 10 trillion, of which the total retail sales of online shopping is expected to exceed 1 trillion and 800 billion.

According to the statistics of the Ministry of Commerce, from 2006 to 2012, the average annual growth rate of domestic online retail sales was nearly 99%.

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< p > but behind the rapid growth, it is also accompanied by the good and bad interconnections between e-commerce platform and consumer online shopping service. "Placing orders is easy and returns hard" affects the healthy development of the entire electricity supplier market.

An online shopping user told reporters that over the past three years, more and more promotional campaigns were being launched by major e-commerce providers, and users' orders were getting easier, but the threshold for returns was also getting higher and higher.

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< p > some electricity suppliers have adopted different restrictive measures in return policy.

According to the reporter's investigation, shop No. 1 stipulates that when the same user buys more than 2 pieces of the same commodity on the user agreement, he will no longer enjoy no reason to return the goods.

Moreover, more electricity providers have adopted the prohibition of no reason to return goods such as power and mobile phones.

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< p > < a href= "http://sjfzxm.com/news/index_f.asp > > electricity supplier < /a > analyst Li Chengdong believes that the" hard return "reflects the impetuous style of the domestic electricity supplier's" great leap forward ".

The major electricity suppliers are struggling to create holidays, but seldom consider the service capability after order generation, which leads to the more orders, the more goods returned, and the "malignant tumor" that surges in operating costs, so they try to raise the threshold of various returns, but in this way, their word-of-mouth will become very bad.

An electric business practitioner told reporters that the average return rate during the promotion period was 3 times that of other periods.

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< p > there is also a view that "return hard" is the product of domestic simple and crude competition.

All of them are "fighting price, assembling scale and financing", but seldom consider their service ability and the health of the platform, so as to reduce the cost by raising the return threshold.

Accelerate the polarization of electricity providers < /p >

< p > January 1st, < a href= "http://sjfzxm.com/news/index_f.asp" > Jingdong < /a > said that it will try to run the new consumer law first.

A Jingdong personage told the first financial daily that Jingdong has started trial from its own category, while the business of the open platform will be implemented step by step after receiving training from Jingdong.

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< p > Zhao Zhanling, a legal personage, told our reporter that in addition to clarified the "right to regret online shopping", the new consumer law also stipulates the joint liability of the network trading platform, which is mainly for the open platform.

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< p > but Zhao occupation also said that the current competitive environment of domestic electricity suppliers is more sinister, and is often full of "malicious returns" with the purpose of combating competitors.

But the criteria for identifying "malicious" behavior are not pparent enough, and this is also a defect in the new consumer law.

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< p > Li Chengdong said that the implementation of the new consumer law will accelerate the polarization of domestic electricity providers. Jingdong, Tmall, electricity providers and other large business platforms have enough space to optimize the capital advantage, but for domestic small and medium vertical electricity providers, it will undoubtedly increase their survival pressure.

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< p > Li Chengdong believes that Jingdong has been investing heavily in logistics and other service systems in the past few years, and has the basis of end to end services such as warehousing, distribution and so on. The introduction of the new consumer law to a certain extent caters to the competitive advantage of Jingdong, while for sellers on the Tao Baoping platform, it may enhance the operation cost of 1~2 points, but it also helps to purify the ecological environment of Taobao sellers to a certain extent.

The most influential ones are "a href=" //www.sjfzxm.com/ "target=" _blank "> dress less than /a", "a href=" //www.sjfzxm.com/ "target=" _blank "shoes" and "category" of vertical electric business.

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< p > he said that at present, the average return rate of vertical clothing suppliers and footwear categories has reached over 10%, and most of such electricity suppliers are mostly channel types. Under the environment of low price competition, the profit margins of channel providers themselves are not as good as 10%. Once the 7 days are strictly regulated, they will be returned unreasonably. This part of the cost will bring enormous pressure to such electricity providers.

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< p > Lu Zhenwang, an e-commerce analyst, told reporters that the biggest impact of returns on the electricity supplier is "reverse logistics". From the perspective of service chain, it is necessary to collect goods from users, followed by the re classification of goods, and then put them on warehouses and shelves, including the modification of the financial data of the back-end system, which is not human cost.

Generally speaking, "reverse logistics" is much more expensive than selling it.

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At present, the vertical electricity supplier in China is at P's death throes.

On the one hand, as the domestic electricity supplier tends to be stable, it is difficult for small and medium-sized vertical electricity suppliers to get new financing. Secondly, the domestic electronic business traffic resources are mainly controlled by several big platforms such as Ali, Jingdong, Tencent and so on. Under the difficulty of financing, the independent procurement flow of vertical electricity suppliers is relatively high. Leotao and other electric providers have abandoned their own websites and switched to Tmall and other open platforms "working"; third, with Jingdong, Suning, Tencent and other large platform e-commerce expansion, it is very difficult for the vertical electricity providers with channel as the main channel to get advantage in price and category.

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< p >, however, Li Chengdong believes that the domestic vertical electricity providers need not be pessimistic. One is to make their own commodity supply chain in this "winter"; the two is to find new opportunities in the mobile field.

Li Chengdong predicts that in 2014, there will be 4 vertical electric providers listed, including jumei.com.

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