Teacher'S Day Mid Autumn Festival "Promotion War"

There are two festivals this week, teacher's day and Mid Autumn Festival, so this week's sales promotion is also more intensive. Whether it's "full delivery" or "full down" is upgrading. In September 10th, the activities of teachers' Day are only warm-up, and Thursday will be more lively.

In the past two days, many shopping malls have launched special activities for teachers, such as Jie Bai, Yintai Wulin store, Yintai West Lake store, etc., all have launched activities of free VIP card with teachers' certificates.

Last weekend, with the teacher's certificate, Yintai West Lake store can get 100 yuan coupons and VIP cards. The mall said it would continue to launch this week, while Li Xing provided a shopping coupon for 100 teachers.

The shopping mall stipulates that the first 100 teachers who come to Li Xing shopping on Teachers' day will spend any amount of money in the shopping mall, even if they only buy a box of paper towels from Watsons, then they can receive a gift certificate worth 50 yuan at the B1F main service desk with their teachers' certificates and shopping tickets.

In addition, the mall will collect students' greetings to their teachers. 10 warmest blessings will be screened out and a box of beautiful moon cakes and 50 yuan coupons will be sent to each of the ten teachers.

Generally speaking, the promotion campaign in September will start in mid and late days, but this year's sales promotion is ahead of schedule, which is closely related to the early start of autumn clothes and cabinet.

This year, because of the early discounts for summer wear, the time of autumn loading and unloading is earlier than that of last year, and the weather is very compatible. It was cooler in the early September, and it would be a little cool until mid September. The change of temperature prompted the sales of autumn clothes to increase steadily.

According to the sales figures of several shopping malls, the sale of autumn clothes has already had obvious outbreaks since the beginning of September. Therefore, it is reasonable to make use of sales promotion earlier.

The head of Jie Bai women's clothing shopping center revealed that the 80%-90% on the counter is already autumn wear. This summer wear is coming down quickly.

Compared with last year, the growth of autumn clothing increased by more than 90% this year. Last week, like baozi's counter, the turnover of autumn clothing was over 50 thousand yuan. Mass Phil's autumn clothes and TeenieWeenie's checked shirt were sold out in early September.

Seven days of this week, because there are teachers' day and Mid Autumn Festival, some shopping malls do promotions almost every day.

But teacher's Day is only a warm-up, and the activities starting this Thursday will be even more lively.

In fact, from last Friday, the shopping mall began to quietly upgrade the "full delivery" and "full to reduce" activities.

Thanks to the advertising of Jie Bai, the number of people in the mall has increased significantly since last weekend. This week, the new fashionable clothing has already been "full 400 minus 120". Next to the Yintai West Lake store is also "400 to 120".

The largest number is "400 to 100". Yintai Wulin store is "500 to 50" plus 20 yuan snack coupons, Li Xing "200 to 80, 400 to 160".

At present, the sales promotion is not big enough, and there are not enough brands to participate, but there may be an upgrade on Thursday, because this week's sales promotion advertising is quite "bombardment".