Four Women'S Trousers Enterprises In Zhengzhou Have Been Exempt From Inspection By Provincial Quality Inspection Departments.

Zhengzhou Daily reported: yesterday, reporters learned from the relevant departments, the city's women's pants industry has also brought surprises to people: a well-known enterprise has won the municipal government's 200 thousand yuan reward, four women's trousers production enterprises have received the provincial quality inspection department issued the exemption card.

The development trend of Zhengzhou's trousers is good, but brand marketing and other issues need to be solved.

The production base of women's trousers visited the Wenzhou village of South University road. This is the production base of Zhengzhou women's trousers, covering only 45 mu, but it accommodates more than 120 garment enterprises.

Most of the operators come from Wenzhou, which is commonly called Wenzhou village.

"5 years ago, Xingyi Lu women's trousers opened in Wenzhou village."

Dong Jianfang, the head of Xingyi Lu women's trousers company, told reporters that the company started late, but the starting point is high and high input can produce good output.

A stereotype machine costs about 200000 yuan RMB, a sewing machine costs 196 thousand yuan, and a computer series sewing machine is no less than 5800 yuan each.

The company produces more than 7000 pairs of trousers daily.

"The environment of Zhengzhou is very suitable for the development of women's trousers."

One industry insider said that Zhengzhou's women's trousers have four advantages over half of China's women's trousers: location advantage, Zhengzhou is located in the Central Plains, logistics and pportation are very convenient.

Business advantage, Zhengzhou has about 300000 wholesale and retail personnel, 18 large clothing wholesale market, garment industry and business trade to promote each other, borrow strength.

Resource advantage, Henan is a large population province, Zhengzhou labor intensive, no doubt reduced production costs, compared with the same industry, they have more price advantage.

The Zhengzhou women's trousers industry team is very united.

The production base of Zhengzhou women's trousers is 80% in 27 districts, and there are 384 garment processing enterprises in the region. Among them, more than 60 enterprises have begun to take shape, and more than 40 enterprises have their own brands. The four enterprises such as Ya Li Da, ESEY, Tai Ke Si and nlun have become well-known brands in the whole province and even in the whole country.

What is the most lacking in Zhengzhou pants? What is the most lacking in Zhengzhou pants?

Talent!

An operator sighs so deeply.

"How many professional ironing workers and sewing workers are required?"

Zhengzhou Ya Li Da boss said that the entire Zhengzhou trousers industry is facing the biggest development bottleneck is the talented person.

The Zhengzhou pants industry's "seeking talent and thirst for talent" can be said to be omnibearing: senior designers, craftsmen, skilled technicians, senior management and marketing personnel.

Every year there is a new popular tone in the clothing industry. If it is not well designed, there will be "good yarn, rags and rotten clothes".

Zhengzhou's design, production and management talents are quite different from Guangdong. In order to make up for the shortage of talents and information and rely on fashion, two enterprises have set up their own studios in Guangdong.

"Without its own R & D personnel, how can imitated copies sell good prices?"

This is the voice of many bosses.

Now Zhengzhou chemical fiber pants have occupied 80% of the country's market.

Wholesale markets in Beijing, Ji'nan and other places all have Zhengzhou's women's trousers one street. Due to the lack of technical support, the high-end jeans and jeans series of women's trousers do not have their own fist products.

Looking forward to the production of big pants to become the overlord of Zhengzhou trousers, the scale of production in 2002 has surpassed Wuhan. But how much does it cost to ask a pair of trousers?

Many fashion managers will not answer directly because Zhengzhou's trousers are not too much money.

According to an industry insider, the profit of processing a pair of trousers is between 7 yuan.

"Zhengzhou is a big producer of women's trousers, but it is not yet a strong household. Large investment and low profits are the bottlenecks for the development of Zhengzhou women's trousers. It is also a problem that women's trousers producers have to face.

First of all, the development of washing technology and surface accessories can not catch up with the development of women's trousers industry.

Due to lack of technology, Zhengzhou does not have its own water washing plant. It can only pull its trousers to Shijiazhuang to wash it. It costs a lot of time to go to work every day, but the service is not in place.

Most of the accessories used by women's trousers in Zhengzhou are purchased from Fujian and other places, which to a certain extent is a restriction to Zhengzhou women's trousers.

Brand marketing, how to "play cards", Zhengzhou does not lack women's trousers, lack of high-end products.

An industry expert said, "brand marketing" is an extension of "product marketing", and is also a necessary strategy for enterprises to achieve long-term development.

"Selling goods makes small money, and selling brands makes big money."

This is a well-known businessman's way of doing business.

This sentence should be right for the current situation of Zhengzhou women's trousers.

Production capacity is strong and brand efficiency is weak. This is the commonness of Zhengzhou women's trousers.

Fortunately, this has been recognized by women's pants producers and government regulators.

It is understood that the 27 area of more than 300 acres of clothing industrial park has been established, May 1 is expected to start.

The establishment of the industrial park will solve the problem of the narrow production base of women's trousers, the lack of first-class clothing exhibition hall and production workshop.

If these measures can be successfully launched, we have reason to expect that he will effectively enhance the brand image of Zhengzhou women's trousers, and Zhengzhou women's trousers are also expected to move from products to brands.