European Name Street Is Located In Haining China Leather City.

< p > in strict accordance with the principle of "100% made in Europe and 100% European brands", the European name street is located in Haining's "a target=" _blank "href=" //www.sjfzxm.com/ "leather" /a "West City flyover. At present, 26 merchants have been stationed. The commodities they operate include many European pure brands from Italy, Germany, France, Spain and other countries, mainly for bags, a target=" _blank ", href=," shoes ", shoes, etc.

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< p > it is understood that this is the first time that European brands have stepped into the Chinese leather market with the form of "group army".

In this regard, the vice chairman of the China Leather Association and chairman of Haining leather city of China have indicated that Europe has a large number of "two or three line" brands with a long history, high quality and well produced in addition to those widely recognized by the consumers.

These brands are bullish on the Chinese market, but they are restricted by sales scale and financial resources. They can not afford to spend huge sums of money on the market layout in China's big cities like the world's big names.

Therefore, the sales platform of Haining China Leather City can play a bridge between European manufacturers and Chinese consumers.

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Ren P also told reporters that in recent years, Italy, Turkey and other industry organizations or enterprises have been in contact with Haining leather city of China.

Among them, Italy marelata handicraft Federation, Turkey Aegean leather and leather products export association, Turkey leather Promotion Association, Turkey USAK Leather Manufacturers Association and so on have made special trips to Haining China Leather City, and have reached a consensus with Haining Leather City: brand 100% comes from Italy or Turkey, and is controlled by relevant associations; 100% of products are derived from Italy or Turkey, so as to ensure the purity of the brand.

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In September 2012, during the nineteenth China Haining Leather Fair, the Sino foreign leather industry cooperation development forum and the second China Leather City Brand Alliance Annual Meeting, the representatives of the European leather industry association from Spain, Turkey and Italy signed a comprehensive cooperation agreement with Haining Leather City, P.

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< p > in late April this year, Haining China Leather City and 56 Chinese leather production and operation enterprises formed an international brand cooperation delegation to Italy to sign a strategic cooperation agreement with Marta Latta handicraft Federation and Italy Base Blu company.

Among them, Haining China Leather City and Haining Leather Association signed a letter of intent with the Marta Latta handicraft Federation, to support the exchanges between the two leather goods enterprises and strengthen the established cooperative relationship.

Haining China Leather City Limited by Share Ltd signed a letter of intent with Base Blu, which agreed to enter the leather city with its agent brand.

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