Hangzhou Will Add 30 New The Mixc In The Next Three Years.

Hangzhou's largest one-stop complex, Yintai City trial business, originally well ordered Feng Tan Road and Pingshui street became "blocking the king". Not only for transportation, but for nearly half a month, various Tucao has become a hot topic in the local forum.

　　 Yin Tai Cheng Maybe it's just the beginning. In 2010, Gongshu District announced the "ten complex" plan, of which 5 were located in Shenhua CBD. Besides the Yintai city which has been tried, there are 800 thousand square meters of thermal power plant complex, 1 million square meters Blue Peacock complex, Dahe shipyard tourism complex, and Northern software park complex.

The complex with a total scale of more than 2 million square meters is concentrated on a Shenhua plate. Is the density too dense? Shenhua plate is a microcosm of Hangzhou's urban commerce. It makes us reexamine: is the more complex it is, the more perfect its service function, the more it can meet the consumption needs of urban residents? How should city commerce match with urban life and residents' consumption demand?

　　 The complex will taste more than 30 the Mixc.

Shortly before the trial business in Yintai City, there was a hot note on the forum. It was a "large scale commercial network in Hangzhou city" which was drawn by Hangzhou netizens "Niu Li" and small partners. They listed the commercial layout of Hangzhou from 2013 to 2016 according to the information of commercial land transfer.

Reporters can find that by 2016, new commercial projects in Hangzhou will reach 90, with a building area of more than 7 million 800 thousand square meters, of which nearly 30 commercial complexes of more than 100 thousand square meters.

　　 The Mixc The commercial volume of the first phase is about 240 thousand square meters. According to the statistics of Niu AO and his buddies, Hangzhou will add more than 30 new the Mixc in the next three years.

"If we calculate the commercial land in the near future, the number will increase." A person engaged in commercial real estate development for many years said, "in the next two years, there will be at least three large commercial complexes with a volume of more than 250 thousand square meters in the main urban area of Hangzhou."

"The part is overheated. West of the city has a population of over one million, matching 3 Yintai city is not a problem; like Qianjiang New Town business complex planning a bit more. " Ding Junzhe, director of real estate research center of City College of Zhejiang University and President of the Asset Management Co, said.

" Hangzhou In recent years, the development of the commercial complex is relatively rapid, which is less than the previous commercial complex, and can not satisfy people's pursuit of comprehensive consumption demand. In the view of Tong Minqiang, general manager of Hangzhou Tower, the key to urban business to adapt to urban life is not quantity or quantity, but how to arrange it. "Hangzhou is rapidly entering a complex era of business diversification and multi business circles. If the layout is unreasonable, the regional commercial surplus is almost inevitable."

　　 The commercial complex should "live" public infrastructure first.

As a matter of fact, both the general merchandise retailers and the development enterprises of the commercial complex talk about the same concern. The city size and infrastructure conditions in Hangzhou, the volume and volume of the commercial complex are all too many. Is the city well prepared?

"Two or three years ago, we discussed this issue and promoted the development of commercial complex in a large and high-speed way. Is Hangzhou ready for this city?" said Zhou Jinhong, director and deputy general manager of Greentown Real Estate Development Co., Ltd. At that time, he was in charge of a complex development in the core area of Jinsha lake. They made a set of data calculation, and found that with the capacity of the complex, under static conditions, if the vehicles coming out of the whole body at peak hours were to pass normally, at least on the Jinsha Avenue, a 3.5 kilometer long dragon would be lined up. "Traffic congestion in Yintai City trial business is entirely unexpected."

In Zhou Jinhong's view, Yintai City trial business has become a "blocking city", at least reflects two problems. First, Shenhua plate really needs a commercial complex; the two is that the construction of public infrastructure matching the complex is far from enough.

"Although online shopping has affected many people's consumption behavior and consumption habits, most people still need a place to meet their emotional needs. In contrast, the efficiency of one-stop shopping is the highest, so the commercial complex is gradually replacing the previous commercial form. This is an obvious trend and the heat island effect is still developing." Zhou Jinhong said.

The public infrastructure condition is insufficient, and the developers or operators of the complex can solve the problem unilaterally.

In Ding Junzhe's view, the government can appropriately advance the planning of large residential areas, giving priority to four items: educational institutions, medical facilities, transportation facilities and shopping places. In conjunction with one stop complex, rail transit is optimized, and the efficiency of evacuation is only too low.

Zhou Jinhong said: "we have done research, found that the road network abroad (especially business district) is very dense, generally horizontal or vertical every 80 to 120 meters, there is a road, so that people can quickly evacuate from shopping malls or office buildings and other complex flows, and Hangzhou usually has 500 to 700 meters to have an evacuation road." He said frankly that the traffic network of Qianjiang new town has already made an attempt. The density of road network in the area is higher than that in the old commercial area, and the traffic condition will be much better than that in the old commercial area.

　　 Complex layout of dense, homogeneous competition will become a big problem.

For Shenhua plate, the commercial complex is the catalyst for its rapid rise, but poor handling may become a bottleneck.

"From 80s to 90s of last century, Shenhua plate is still a light chemical industry area. When considering the industrial transformation, it has been considered that these old factories should be protected as a historical imprint, that is, the complex form is used as a multi-functional compound to create a one-stop service comprehensive commercial and residential community. Tang Hairu, chief planner of Hangzhou urban planning and Design Research Institute, said that the number of Shenhua plate complex is more than that of other residential plates.

Tang Hairu said that there is a real commercial complex on the west of the city, which needs an adaptation process in all aspects. "In planning, Metro Line 5 can digest some people who travel in Shenhua plate, and the location of Wanda Plaza is corresponding to Yintai city. In the future, it will divert part of the Northeast consumers."

In the view of Tang Hai Ru, Yintai city has been stationed in the west of the city from the planning to the layout point for many years. It is not the "high speed" that the outside world imagines. It is only because the early layout points are concentrated in these two or three years. "The commercial real estate distribution in Hangzhou is still more cautious."

"The commercial complex, while adapting to the total consumption demand, also makes the market fully competitive." He said that the business pattern of Hangzhou is changing obviously, which is neither good nor bad in itself. What needs to be grasped is the change of consumption demand and the pace of commercial development.

But for developers or operators, "excess" is a cruel fact that will come soon. There is no such difference as moderation or moderation.

"The development speed of Hangzhou commercial complex is a little ahead of schedule, and most of the complex will face very fierce competition in the future." An industry insider said privately that the City West and north of Hangzhou, which lack commercial support for a long time, may soon usher in the outbreak of commercial complex. Yintai City, Wanda Plaza, Xintiandi and other comprehensive complexes are almost large commercial ships that can radiate the west of the city and the North block of the great city. The existing complex, such as Xicheng square, even Xixi heaven and impression city, will not be very good if it is not prepared.

At this stage, the commercial complex format is very similar, taking the integration of "fast fashion + theaters + catering" route. "Similar issues will become more and more obvious, we have noticed that, so when doing Xizi international, we will consider adding more functions of life." Tong Minqiang said.

An American economist once said that we have gone through the era of agricultural economy, industrial economy and service economy, and entered the era of experience economy. Experience economy is based on commodities as a prop, creating consumers' unforgettable memories.

Hangzhou's commercial complex is not enough, or it is about to "excess".