New World Department Store'S New Business Model: Chain Brand Presence

< p > the world's top 500 enterprises, Hongkong new world department store is stationed in Laishan District of Yantai, building LivingMall of 110 thousand square meters, and also the largest comprehensive shopping plaza in Yantai.

At present, the new world department store has completed investment promotion, the interior decoration is basically completed, and will open for guests in December.

It will bring Yantai's first cinema theater, the first real ice rink, and many national chain restaurants and entertainment brands.

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< p > > strong > department store + supermarket + Shopping Center three main business formats < /strong > < /p >

From P's appearance, the red curtain wall, the huge LED screen and the boat shape have endowed the modern world with the beauty of the new world department store.

According to Wei Tiejun, general manager of the new world department store Yantai project, Yantai new world department store is committed to bringing the "modern fashion life new aesthetic concept" to Yantai, breaking the layout of traditional department stores and launching a compound collection store business mode.

The new world department store promotes the consumption of all guests, experiential and one-stop shopping, whether they are elderly children, where there are places for entertainment.

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< p > New World department store has a total construction area of 110 thousand square meters, and department stores, supermarkets and leisure shopping centers are the three main formats.

The supermarket has 7000 square meters on the ground floor, and is run by the new world department store. "The advantage of supermarket self employment is that it can be linked with department stores, and some coupons can also be consumed in supermarkets."

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< p > department store has five layers, one is cosmetics, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > category, jewelry, name list, etc. the two level is less ladies dress, the three is the mature women's clothing, the four is men's wear and outdoor sports, the five level is the theme catering.

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< p > the first floor of the shopping center is fashion a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, leisure petty bourgeois food, the two floor is fashion dress, life matching, leisure simple meal, the three level is children's amusement, children's comprehensive experience, fast food, the four layer is KTV, function experience, five level has real ice rink, movie city, dining is interspersed in every layer of shopping center.

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< p > parking is a major problem restricting the commercial development of the old town. The new world department store has a large parking lot. There are 500 parking spaces on the ground. There are 1000 parking spaces in the underground parking lot.

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< p > < strong > introducing the only cinema theater in Yantai: < /strong > /p >

< p > New World department store is the largest department store owner and operator in China. It has the background of Hongkong enterprises and the world's top 500 enterprises. Zhou Dafu jewelry, Grand Hyatt Hong Kong and other new world stores belong to the new world group.

Yantai new world department store is the first in Shandong Province, and will become the flagship store in Shandong district.

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< p > with the background of Hong Kong funded enterprises, the new world department store will bring forward and fashionable consumption concept.

There are about 400 well-known brands in China and abroad, and many fashionable Chinese fashion brands will also enter Yantai for the first time.

The four level children's Experience Hall of the shopping center is a national chain brand. It will also bring the first real ice rink in Yantai and the first theatrical theater in Yantai.

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< p > Wei Tiejun, general manager of Yantai new world department store, said: "although Yantai has many cinemas, many of which are decorated with luxurious cinemas, but there are no cinema theaters.

After having a cinema, the audience can not only watch the latest movies, but also go to the cinema to see the premiere of the stars.

Speaking of the cinema theater, many Yantai people may not be familiar with it. This is a film release operation mechanism formed by a film issue subject and a number of cinemas.

The cinema has unified brand, unified arrangement, unified operation and unified management for its cinema.

The new world department store introduces the Star Cinema Line Cinema with 8 screening rooms.

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< p > < strong > many national food chain brands are stationed in < /strong > < /p >.

< p > Yantai people have a good luck! Full of desserts and Burger King entering Yantai, attracting a large number of Yantai diners.

A group of national food and beverage shops will be stationed in the new world department store, such as a tea, a 85 degree C, Han Na Shan, wo Lu sushi and so on. How can the Yantai people who are fond of eating eat their fingers?

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< p > Wei Tiejun, general manager of Yantai new world department store, said the preparatory work of the new world department store has entered the mid and late stages, and it is expected to open formally in December.

New world department store in Yantai will create the first new department store concept with "fashion" and "life" as its concept.

Here, people can not only shop, enjoy all kinds of experience of eating, drinking, and playing, but also enjoy financial services such as banking and communications payment. They can basically accomplish all aspects of daily life.

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< p > the new business mode of new world department store is a shock to Yantai's traditional consumption mode, which will bring about a great revolution in the history of Yantai's commercial development.

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