LVMH Group Will Invest 100 Million Dollars In The Stock Market.

< p > according to industry sources, mainland luxury cars, top jewellery, "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "and famous liquor and other luxury goods agents (00970.hk) have been led by a heavyweight shareholder. They have reached the same agreement with the world's largest luxury goods dealer LVMH (MOET & CHANDON Hennessy Louis Weedon) group in terms of strategic cooperation and equity trading. LVMH group's investment fund L L will invest 100 million dollars in yolai group, which accounts for about 25%, which is about 50% higher than the current market value. After the completion of the paction, the group will become the second largest shareholder of yolai group.

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< p > it is learnt that the decline in the growth of overseas markets has made LVMH group increasingly aware of the importance of China's market share in its global share growth. It has attached great importance to its high net worth customer groups and extensive sales channels accumulated over the past years. It wants to integrate its high-end product lines into the channel of Yao Lai, and the group itself is also increasing the share and proportion of other luxury goods other than luxury cars, so the negotiation stage of the two sides is relatively smooth.

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< p > three luxury giants are actively distributing in China because they are looking for new growth engines.

According to data from KPMG (KPMG), sales of luxury goods dropped by 8% last year, but sales in China increased by 12%, and the luxury market in China was about 10 billion dollars.

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The private equity business of P LVMH group has been in the history of more than ten years. It was founded by LVMH group in 2001 for $640 million. The LCapital Asia fund is a continuation of this business in Asia. Among them, China and India are the two main markets they focus on, including fashion industry, beauty care, home accessories, The Inn Boutique, entertainment media and personal education.

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< p > it has invested in the Asian region, including China's largest watch retailer Hendry, imperial Watch Jewellery Limited, Ou Shili (Ochirly) brand parent company Heji International Group, Ming Feng Jewelry Group Limited, Xin he (Xiamen) Garments Co., Ltd. and Singapore Charles&Keith, Shi Shi Xing and India Genesis Luxury and other projects.

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