Sporting Goods Three Giants Compete For Olympic Games

After Adidas became the official partner of the 2008 Beijing Olympic Games and the Chinese Olympic Committee, the rest of the sporting goods industry did not give up their Olympic marketing strategy, and the competition of each event served as their new commercial battleground.

Although Nike is not the official partner of the Beijing Olympic Games, it has sponsored 28 large and medium 22 Chinese sports teams. Among them, there are even more focus figures in the Olympic games such as Liu Xiang and Yi Jianlian.

China's local sporting goods industry Li Ning Co also took the sponsorship of the Olympic Games competition in China shooting, diving, gymnastics and table tennis team. The attentive designer also gave the athletes a surprise. The gold zipper head of every competition was engraved with the name of the sportsman, which made the competition suit more valuable for commemoration and collection.

In addition to sponsoring four Chinese national sports teams, Lining also sponsored Sweden and Spain two Olympic delegations, as well as Sultan national track and field team, Argentina national basketball team and so on.

At that time, these foreign athletes will appear in the Olympic Stadium wearing Lining sportswear and award dress.

The same is the local brand, Hongxing Erke's Olympic strategy also opened early.

At the beginning of last year, they became the main sponsor of the Chinese women's weightlifting team. If the 48 kilogram class women's weightlifting can become the first gold of the Chinese delegation of the Olympic Games, the brand image of the enterprise will be greatly improved.

They also sponsored the North Korean Olympic delegation.

Kang Tai signed a contract with the Lithuania Olympic Committee.

Lu You sponsored the Tajikistan national team to take part in the Beijing Olympic Games.

XTEP signed a cooperation agreement with Belarus's ambassador to China and officially became the exclusive sponsor of the Belarus Olympic team's award equipment.

Perhaps the most "depressed" of them is PEAK. The PEAK group was originally a sponsor of the Iraqi Olympic delegation. However, a ban on International Olympic Committee allowed the Iraqi athletes to participate in the Olympic Games a few days ago, and the PEAK group's Olympic marketing also basically declared that it had been "wasted."

But it is foreseeable that when all kinds of international sports brands compete in the Olympic Games, a group of Chinese local two or three line brands can also find their stage in the Olympic Games at home.