Mo Bingrong: How Fast And Good, From 20 Million To 450 Million

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< p > when it comes to the operation and development of the company, Mo Bingrong shows the vision of an entrepreneur for how the company develops the market and sustainable development in the crisis.

He is not only careful in thinking but also clear in his thinking. "We have been writing around the word" faster, better, better at home, both inside and outside. "

He said that only by making enterprises more perfect in technology, management, products and social responsibilities, can enterprises be strong enough to resist all kinds of cold currents.

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< p > "recalling the course of the passing of a famous brand has faced different difficulties and pressures at different times.

As operators, we have a sense of mission and a sense of crisis.

Every time I join hands with every employee of the name card to make the enterprise through the crisis, I will feel that if the spirit does not slide, it will be more difficult than any difficulty. "

Mo Bingrong has full confidence in the challenges facing Jiaming.

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< p > he said that in 2008, the output of printing and dyeing cloth reached 49 billion 400 million meters above the national scale, and the sustainable development of the textile and dyeing industry was gratifying, but the enormous pressure of production capacity on resources and environment was also heavy.

Energy saving, emission reduction, green environmental protection and social responsibility have become an unavoidable topic for printing and dyeing enterprises.

Under such circumstances, the sales volume of Jiaming company has increased from about 20000000 yuan to 450 million yuan at present. The reasons are manifold.

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< p > fast and good province < /p >

< p > "what is fast and good province?" Mo Bingrong said that, on the one hand, it refers to product diversification.

At present, the company has established a R & D center with Beijing Institute Of Fashion Technology to continuously develop new products. Now the output value of new products has accounted for more than 60% of the total output value of the company.

"We should take differentiated routes to avoid homogenization of products."

Mo Bingrong said, 5 years ago, the spandex elastic fabric enterprises were very good businesses. But in today's market environment, if their development level is still confined to spandex elastic fabrics, the future of this enterprise is slim.

Enterprises must constantly develop various new products to win a wider new market.

On the other hand, we should adopt diversified means in solving problems and developing work ideas.

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< p > fast refers to the high efficiency of the employees of the company.

In the past, customer orders are many varieties and small quantities. Customers need enterprises to respond quickly to orders, from spinning, weaving, printing and dyeing to finishing products. The whole process will be completed in a week, which requires enterprises to act quickly.

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< p > good, it means that the product quality inspection of Jiaming production is better.

In order to improve the quality of products, Jiaming company invested about 2000000 yuan to set up a product testing center. "Very few small and medium-sized enterprises have built such a professional testing center.

We must strengthen the inspection and inspection before the factory goes out, and strive for excellent product quality.

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< p > "province" means that Jiaming should pay attention to energy conservation and emission reduction in production.

Mo Bingrong said that some small and medium-sized textile enterprises are relatively low profits. At the same time, because environmental protection is an important topic of concern in the global textile industry, energy conservation and consumption reduction has become a key factor in the development of enterprises.

At present, the company has implemented the target responsibility system, which takes the effectiveness of energy conservation and consumption reduction as an important index to assess the work achievements of factory directors and workshop directors, and fundamentally improves staff's awareness of energy conservation and consumption reduction.

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< p > internal and external simultaneously < /p >.

"P." in 1994, the annual sales of the name was about 20000000, and the annual sales of the name is 450 million. "

Mo Bingrong believes that Jiaming company has always adhered to the strategy of steady development. The reason why the company has developed from the unknown to the present is very famous. It is closely related to the principle of "both inside and outside, and soft and hard work".

Internal and external marketing is both internal and external marketing.

Although the export situation is not good now, it can not completely abandon the export market. The company must wait for the international market to pick up.

To expand the domestic market, Jiaming is mainly cooperating with some major clothing brands in China.

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< p > carrot and stick refers to the simultaneous implementation of software and hardware.

In terms of hardware, Jiaming company increased investment in technological pformation.

Jiaming company invests about about 40000000 yuan each year for technical pformation and industrial upgrading.

"Jiaming should increase product development and innovation, and our goal is to develop into a R & D enterprise."

Mo Bingrong said that the company's product positioning in the middle and high-end, in order to avoid homogenization competition, the company in the product differentiation, functional a lot of efforts.

"In the past two years, we have also found some benchmarking enterprises in the printing and dyeing industry as examples.

In addition, we are constantly contacting with industry experts, hoping to get some up-to-date information from them.

Mo Bingrong said he would often visit some advanced international enterprises abroad.

In 2007, when he visited Japan, some Japanese dyeing and printing enterprises were impressed by Mo Bingrong's practice in energy conservation and emission reduction.

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< p > software, Jiaming focuses on improving management and introducing talents.

Jiaming company recruits many graduates from universities such as Zhejiang Sci-Tech University and Beijing Institute Of Fashion Technology every year.

Mo Bingrong believes that college students are different from ordinary employees, and enterprises should communicate with them regularly so that they can adjust their mindset.

"We have formulated career planning for college students and consciously nurture them."

He said that if college students can adjust their mindset and work hard for 3 to 5 years, they will be able to get good results in their work.

In order to enhance the internal management of the enterprise, Jiaming also signed the target responsibility system with the staff this year, clarified the responsibilities of the post, and implemented performance appraisal.

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< p > the most direct effect of these measures is that, despite the economic crisis, the sales of Jiaming company increased by 12% in the first quarter of this year, and its profit increased by 8%, and the orders in the first half of the year were already full.

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