Shoe Dealers Face An Increase Of 20% In The Face Of The Outdoor Market.

< p > industry insiders say that the cold weather in 2012 has caused most of the inventory in the northern China outdoor market, but still has an impact on sales growth this year.

Although dealers are more optimistic about this year's market, it is estimated that the sales of China's mainstream outdoor brands will increase by 20% in 2013, compared with the average growth rate of over 40% in 2010 and 2011.

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In the past two years, the domestic outdoor industry has been developing rapidly, and the sales of outdoor products in large shopping malls and department stores in the north have almost doubled in the past two years. P

The output of each brand has also increased significantly, but the consequent product surplus and backlog.

According to the industry report, on the whole, there are more or less surplus products in the outdoor sales outlets of shopping malls and department stores in metropolises such as Beijing and Shanghai.

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< p > with the traditional sports brands such as Adidas, Lining, Kappa and so on, the outdoor products series has been launched. There is fierce competition in the "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a "," a target= "_blank" _blank "," shoes "," shoes "," bags "and so on.

In addition to the brand focused on professional channels such as Kele stone, only the product structure has been adjusted, and more front-line brands are facing a gradual decline in market share, they have begun to rethink their market strategy and examine inventory problems.

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< p > we have made a lot of efforts to get rid of inventory.

Take the Pathfinder, for example, goods sold in the previous year are often sold through discount stores. There are about 100 discount stores now, accounting for 8% of the company's stores.

At the same time, the electricity supplier has become the main force for the Pathfinder to digest the inventory, and for the over season products, it will also be sold at a discount.

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