Nike Releases China Sports Association Equipment

Yi Jianlian, Luo Wei, HaNati and other Chinese athletes show Nike's competition equipment for the Chinese sports team. On the evening of May 12th, under the testimony of the 500 guests and the media, Nike president and chief executive officer Mark Parker (Mark Parke) and the 22 China Sports Association launched a new match equipment.

The event was held at the Tai Temple, located in the east of the Forbidden City, showing the competition equipment of the Chinese sports team combined with innovative and traditional cultural elements.

Of the 28 Chinese sports associations participating in the competition in Beijing, Nike and 22 of them are closely cooperating with the Chinese Olympic Committee and athletes. The finished products are not only the lightest and the most innovative ones, but also highlight the new look of the Chinese delegation.

These products include lightweight Flywire technology fiber and Lunarlite cushioning sports shoes, and Nike Swift functional sports wear made from recycled polyester.

"We work closely with athletes to help them tap their potential and play the best competitive level.

This is the core spirit of Nike. "

Mark Parke, President and chief executive of Nike, said, "what we have here today is the most outstanding product we have ever created.

From BMX BMX to track and field and other sports, Chinese athletes, including Liu Xiang, have brought inspiration to us and inspired us to design the best and most innovative competition equipment.

Nike's sportswear and sports shoes designed for Chinese athletes are inspired by traditional Chinese culture and are designed to improve product performance by ultra light technology.

Competition suits such as Nike Swift and Taekwondo suit will help athletes play the best level in Beijing.

For Chinese athletes, these competition equipment is the perfect combination of Chinese traditional culture inspiration and Nike excellent innovation technology.

On the same day, Nike Sportswear also held a global conference on Nike Sportswear in Beijing eight.

The new Nike Sportswear series is rooted in Nike's passion for sports and has been improved through innovative technology.

To celebrate the peak of Nike's design history, Nike Sportswear has released 8 classic products: Air Force 1, wind jacket, AW77 Hoodie, Dunk, Air Max 90, Eugene jacket, Cortez and NSW T-shirts.

The elements of the live display device include a series of vivid feature close-up videos made by famous designer and artist Robert Wilson (Robert Wilson) and producer Noah Kasibin (Noah Khoshbin).

They have successfully pformed Nike's design innovation, athletic strength and the vitality of athletes such as Sofia Boutella, Iwasaki Shingo Shingo and Nye Sylvester (Nigel Sylvester) into an unprecedented visual and sensory examination of Nike's Iwasaki.

As part of the launch, Nike officially named the product category Nike Sportswear, which was first introduced in 1979.

"The Nike Sportswear conference is an unprecedented way to enable people to feel the strong power of sports and athletes."

Trevor Edwards, vice president of Nike global brand, said: "we are concentrating on creating this product line for consumers to integrate Nike's sports tradition with the latest design innovation perfectly." Edwards

The launch of this series is a great opportunity for us. "

Nike Sportswear is one of Nike's 6 largest product categories.

These 6 categories of products are expected to contribute to the future development of brand 75%.

In addition to the Nike Sportswear high-end product line, this category also includes outdoor sports products and extreme sports products.

Consumers will see some of the products of Nike Sportswear series next month, and the entire product line will be launched in August this year.