UNIQLO Strives To Create The Perfect Foundation

Shout "Made for All" for everyone at the same time. Uniqlo In order to avoid providing customers with eye-catching fashion and focus on producing simple clothing, the marketing way is expanding rapidly overseas. In fact, UNIQLO is expecting overseas sales to exceed Japan's domestic market in three years.

UNIQLO's turnover accounts for fourth of the parent companies and the world's largest. Clothes & Accessories Franchised retailer, Fast Retailing, owns Helmut Lang, and more than 80% of its total revenue. The top three retailers are the parent company of Zara, Inditex of Spain, Hennes & Mauritz AB of H&M, and San Francisco group, which owns Gap, Old Navy and Banana Republic chain.

As we all know, UNIQLO sells Basic funds 。 It is precisely because of the basic pattern that UNIQLO is less than the "fashion risk" that bears the uncertainty. Because UNIQLO does not have to follow the fashion trend and constantly change product design, it will not change suppliers easily. UNIQLO has obvious advantages in negotiating with suppliers in order to control the cost and maintain the competitiveness of its product prices in order to supply more than 1000 stores worldwide with long-term, stable and large orders.

In order to make the basic money more attractive, UNIQLO innovating products' tailoring, detail and color every year. For example, UNIQLO's men's socks have 50 colors, and a lattice shirt has more than 150 kinds of non duplicate lattice matching.

UNIQLO, which has long adhered to the "perfect basic" sales philosophy, has also been rewarded. The official data released by UNIQLO in August showed that sales in Japan's domestic market were expected to grow by 3.6% in 2012, and the total sales volume of overseas stores is expected to reach 68%, and annual profit is expected to rise by nearly 80%.

Uniqlo Shin Odake, executive director of the US, said that UNIQLO currently has annual global sales of $13 billion and plans to reach $50 billion in 2020, of which $10 billion is expected to complete 200 stores in the US market by then.

To achieve this goal, UNIQLO has prepared a comprehensive entry plan in many markets in Asia, Europe and the United States.

In 2010, when the first flagship store in Asia opened in Shanghai, Liu Chi Cheng, the chairman and chief executive officer of Japan's Fast Retailing Co., Ltd., revealed that because of its low brand recognition in the two or three tier cities of China, it will accelerate the pace of opening stores in China in the future, and plans to add more than 1000 large stores in 10 years.

2012 was the tenth year when UNIQLO entered the Chinese market. Although the Diaoyu Islands once again hurt the fragile diplomatic relations between China and Japan, the tension did not seem to have shaken Ryui Masa's business decisions.

Although a number of media reported that Japan's retail outlets such as UNIQLO, but some UNIQLO staff also said that the recent sales have not been greatly affected, the overall sales volume is almost the same.

According to the survey of boycott Japanese goods, 92% of netizens said they would boycott Japanese goods, 6.8% of netizens said no. A shopper in UNIQLO shop pointed out that although UNIQLO is a Japanese brand, its production line is in China, but she also believes that "the same price products are still excellent in Japanese goods, boycott Japanese goods and get a long face and quality."

Japan's Xun Marketing Group announced that it will set up a wholly owned subsidiary in Australia in December this year. It aims to open the first UNIQLO store in Melbourne by the end of 2014.

UNIQLO will open its fourth store in the United States at Westfield Garden State Plaza, New Jersey. The store's original location is Gap group's Old Navy. According to MarketWatch, UNIQLO's opening plan can be described as an expansion against the market. The number of stores from retail companies to Gap & Abercrombie & Fitch (abbedon & amp; Fitch, with five brands such as Hollister) is decreasing.

Although the number of stores in the US market is no less than that in China, but speaking of nationalism, Americans do not need to be modest to the Chinese in hatred of Japan.

However, as an art, the beauty of fashion is far beyond time and space and overriding it. Not to mention the extent to which a nationalism can influence a fashion brand. If we really want to express people in the fashion world through textiles, leather and jewellery, people who love the life above can differentiate themselves into different races, nationalities and religions. Perhaps, such as John Galliano, a drunk anti Semitic, will eventually be dismissed by Dior, who is not "respect".