China'S Professional Suits Are "Mixed Up".

The comprehensive strength of the brand will undoubtedly become the key factor for the customers to make the choice, but the professional suit industry is hard to let us have the name of blurting out.

Gratifying is that

The production enterprise has begun to set up the brand establishment, especially the establishment of the customized brand of the professional suit, so that customers will not be ignorant when choosing products, and can gradually rely on the strength of the brand.

Establishing brand: developing the career suit development path in China

However, building brand is not an overnight effort.

We know that the development of Chinese professional suits is far behind that of the western developed countries and neighbours, and even now the Chinese people do not attach enough importance to professional suits.

Since the beginning of eight and 90s of last century, many domestic garment enterprises have gone through difficult explorations such as imitation, OEM and so on. However, it is far from enough to pursue profits in such a simple mode. Single style, rough production, no features and low price have become the impression of most products in the Chinese professional wear market, and this impression must be corrected.

At present, there are tens of billions of market capacity of professional suits in China, and this figure will increase substantially in the future.

Professional suit business can be regarded as one of the boundless blue ocean industries, especially the B2B suit tailor industry. It is also a professional suit marketing mode that meets the needs of enterprises and the trend of business development in the times.

High-end professional suit custom brand

The author thinks that the high-end professional suit brand should get rid of the price led competition, and open up the blue market with the comprehensive strength of products, services, channels and tailored professional attitude.

Over the years, BONO has adhered to the independent research and development route and has been improving its products. At present, more than ten patents have been obtained, and a perfect service and supervision system is established to provide tailor-made services for every employee.

Ensure product quality and customer satisfaction from all aspects.

In such an international and high standard of self requirements, BONO will have the strength of vertical and horizontal occupation suit industry.

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Behind the brand: the future of Chinese professional suits

For a long time, because of the uncertain business practices of the domestic professional suit market, the domestic brand has not been able to form its own internationally famous brand. We can only see that the brand of Italy and France gallop by us several times or even tens of times.

Therefore, the brand operation of domestic production enterprises is not only conducive to promoting the rapid development and maturity of the professional suit market, accelerating the professionalization process of B2B custom tailored suits, but also promoting the rational return of the professional suit market while providing quality products to customers.

At present, the domestic financial, electric power, tobacco, pportation, communications and other industries have gradually achieved achievements in the international arena, and have built up a high-quality brand image. For those enterprises to provide the most external image of professional suits, they must have enough quality and brand gold content to match.

The domestic custom tailored brand made by BONO has been committed to the work of brand operation, integrating with the world's top brands in product design, service quality, sales channels, management mode, after sales service and so on. At the same time, it creates a professional suit that matches the Chinese body structure and cultural psychology, and holds the future of its own professional suit industry.