Zhao Danhui, General Manager Of Ruiqi Public Relations: Only By Sticking To Voice Can We Establish The Right To Speak

Chinese Fashion designer New York Fashion Week is one of the most important stages in the international fashion world. From Kabin in 2007, Luo Zheng in 2009, and Wu Qingqing in 2011, Chinese local designers frequently took their own brand designs to the stage of New York Fashion Week and gained attention, which played an important role in improving the international voice of Chinese designers.

What most people don't notice is that the same name appears in almost every different Chinese designers On the staff list of New York Show, she is Zhao Danhui, the general manager of Ruiqi Public Relations. Similarly, the public relations work of Wu Qingqing's work release conference, which will appear on the stage of New York Fashion Week again in September this year, will also be completed by her team.

Zhao Danhui, General Manager of Ruiqi Public Relations

"Wu Qingqing and VLOV made a good start in New York last year clothing I was very satisfied with all the arrangements. Even after the show, WWD and other media came to China for field interviews. In terms of information transmission in China, we have arranged a series of real-time news releases and produced a special edition of this show. "—— Now Zhao Danhui, who has upgraded Wu Qingqing's New York show to the most important project, is sincerely happy for the designer's persistence. Because of the designer's continuous appearance, her public relations work can also coordinate with the enterprise's strategy for a series of "upgraded" arrangements. "In addition to continuing to pursue the perfection of every detail of the show this year, we will also strengthen the interaction, including the opportunity for domestic consumers to watch the show and experience it on the spot New York Fashion Week , witness the magnificent bloom of Chinese designers and Chinese brands on the international stage; In terms of information sharing, we will make more use of new media means, which will be more abundant and timely. "

Zhao Danhui, General Manager of Ruiqi PR, VLOV Designer Wu Qingqing, Xingmei, Concept Art Director Zhang Jian

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Graduated from Beijing Institute of Fashion Technology Zhao Danhui, from media PR to brand planning and operation consultant, opened his own company - Ruiqi PR, and accumulated many years of experience in brand communication, PR planning and large-scale activities. In particular, her client list Clothing brand A large number of, categories cover casual wear, men's wear, women's wear, down jacket and underwear brands. The projects that Ruiqi serves for them are different. Public relations and brand information transmission are the core contents. The brands that Ruiqi cooperates with include Pierre Cardin, GANT, Missoni, Seven Wolves, Kabin, etc. On the one hand, Zhao Danhui serves these brands professionally. On the other hand, Zhao Danhui also understands a lot from these brands with clear concepts and mature images. "One appearance may produce a news effect for a while, but it needs more persistence to establish the right to speak. Only by continuously making his own voice, can it produce influence." So it is a very good decision for Mr. Wu Qingqing to hold another specialty release at New York Fashion Week in September this year.

Although every activity can be performed perfectly, from the perspective of brand integrated marketing, Zhao Danhui hopes that the activity budget invested by the enterprise can give full play to its effectiveness, and also hopes that its work can give full play to its value. "If entrusted by the project, we will go from the early planning and highlight finding of the show to the detailed preparation, schedule, guest and audience invitation, news bulletin, etc., to the on-site control at the implementation stage, post show communication and feedback collection. The whole project is complete. We can cooperate with the enterprise to complete a perfect activity, but the problem is, if this Perfection is a one-time behavior, which can not exert the maximum effect on brand influence. "

Pictures of on-site activities

"It's not easy to make a show abroad. We are not familiar with all the supporting resources. All the creative ideas or the pursuit of audience services are based on high cost. We also found our way after several years of exploration. For designers, there is more to overcome." The cooperation with Wu Qingqing, one of China's top ten designers, Zhao Danhui is most satisfied with the designer's long-term planning and rational persistence in brand integrated marketing.