In The Era Of High Cost, Domestic And Foreign Troubles Of Shoes And Clothing Enterprises

In 2012, due to the superposition of RMB appreciation, raw material price fluctuation, labor and energy costs and other adverse factors, Chinese shoes and clothing enterprises experienced the arrival of the high cost era.

Simple price increases can no longer offset the pressure brought by high cost, and consumers will not pay for 20%~30%'s rising prices. They need to get the added value of corresponding products and services.

"Internal worries" at the same time, China

The tight external environment will create a strong trend in the domestic market, bringing a new round of industry reshuffle, and the pformation and upgrading of shoes and clothing enterprises is imminent.

Cheap competition in the past had ceased to exist.

In the era of high cost, enterprises need to think about how to go their own way in the upgrading of the industrial chain, seize the two commanding heights of brand building and design research and development, and form mature and complete technological capability and industrial system.

Over the years, the footwear industry in China has imitated the West in terms of product development, fashion trends and brand connotation.

Although MADEINCHINA has swept the world, it has not brought shoes and clothing industry.

In 2012, how did China's shoes and clothing brands break through the pressure and upgrade their soft power? Li Ying Ying, vice president of Ruyi group, said that the two wheel drive of technology and brand is the only way for the pformation and development of enterprises in Shandong.

Chinese brands are very weak in marketing management and channel management, so we need to complete the innovation of channels and marketing.

In addition, the footwear industry needs to build more brand of industrial chain links. Only when the whole industrial chain is improved and every link of the industrial chain is improved, can the terminal brand emerge.

Integrating resources and holding together to keep warm is the first choice for many enterprises in coping with crises.

A leading enterprise can be in the entire supply chain.

Industry experts believe that when a brand develops to a certain stage, it is not just the scale, or the performance and market share, but the brand competitiveness and brand concern. How to view whether the brand maintains brand freshness and how to determine whether the brand maintains market influence is something that business managers must pay attention to.

The biggest gap between us and foreign brands is cultural creativity. Therefore, Chinese shoes and clothing brands should strive to create their own brand culture in the context of Chinese culture and adapting to modern lifestyles.