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How To Better Play 2012CHIC

2012/3/28 22:27:00 10

CHIC2012 has been officially opened, and before that, recording brand promo, pre media publicity, selecting exhibitors, printing a large number of brand brochures, and drawing up a contract for joining agents. Exhibitors took action very early.

In this annual industry gathering, the well-known and famous people who have relatively stable downstream channels and consumer groups have already set the stage of image display, and more hope to find business opportunities in the exhibition with the growth brand of "earn the fare". How can we really "play" CHIC?

Many exhibitors believe that on CHIC

Exhibition

Image and promotion of brand culture are the major brands. Their ultimate goal is to join in business.

The so-called concern is chaotic, exhibitors blindly think of this "ultimate goal", but gradually ignored the intention of attending the exhibition.

As the name suggests, the exhibition is first a platform for brand image display. If exhibitors blindly pursue business opportunities without paying attention to image presentation, the result is that business opportunities are also quietly running away.

Many clothing agents say that the main reason for visiting CHIC is that each pavilion has the same type of brand to display together. In face to face competition, a brand's product quality, planning ability, brand culture, brand service and even leader's ability can be visited.

Nowadays, agents are not only interested in choosing growth brands.

Price

They pay more attention to the development potential of the brand, and a brand that does not understand the self display but the pursuit of immediate interests is often not popular with them.

In many cases, agents do not talk about business on a CHIC basis, but rather observe the brand from the perspective of the audience.

Therefore, the first priority of the exhibition is brand image display and brand culture propaganda. This is the fundamental way for your brand to stand out in the exhibition hall with similar brands.

The same brand competition in the pavilion is not only a challenge, but also a challenge.

Opportunity

。

In the era of homogenization competition and high brand elimination rate, "characteristics" become the key to brand survival.

The brand builders may take half an hour in the "bad" exhibition negotiations, visit the exhibition hall in person, take a look at other brands' image display, find the characteristics of their own brands, and make plans for the future of the brand.

As a result, the sediment after the exhibition may be more valuable than immediate benefits.