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Why Did Han Style Clothing Leave Wuhan Running South Korea?

2012/3/19 16:38:00 20

Brand New Clothing For Han Style Clothing

Yesterday, a Korean clothing brand named "Korean lady" was held in Han to hold a new summer wear conference. The models showed 6 series of more than 200 summer dresses, and the fashionable and exquisite dress made the costumes owners praise them. Surprisingly, the founder of the Korean clothing brand is the real Wuhan man, Jiangfeng, 35.

As early as five years ago, Jiang Feng had run a women's clothing business independently. Wuhan's "Ba Wei Sha" clothing company was mainly wholesale of women's clothing, and his father-in-law was one of the founders of Han style clothing. "Managing Barry Vee Ssha is equivalent to my internship in starting a business."

After five years of hardship, Jiang Feng decided to create again. New dress products South Korea's "sharp lady" is positioned in the high-end high-end consumer groups, to create fine clothing, and to enter the well-known domestic enterprises, the new company will also be registered in Shenzhen. From the decision to make a new brand, in the half year's licensing stage, Jiangfeng excavated more than 20 outstanding fashion designers from Shenzhen and Shanghai, specializing in the design and production of new brand women's clothing, both in style and quality.

Summer new product conference site

Why is it necessary to abandon the relationship with Wuhan from the innovative brand? Jiang Feng said that the Han style clothing was declining day by day, and with the appearance of "Wuhan production", it would be difficult to reverse the overall market situation by spending more energy. And now the most popular clothing in Japan and South Korea, Shenzhen is the most powerful clothing city in the country, under the banner of their emergence, in the case of quality assurance, it is easier to open up the market, the brand.

Li Qunbao, Secretary General of Wuhan clothing trade association, said Han style clothing Has lost its past glory, now is the pronoun of low-end costumes, domestic consumers do not buy it, this is also the head of the "Wuhan" two words of clothing enterprises are facing the survival dilemma. However, among the two generation successors of Han style clothing, there are many young and promising people who are highly educated, willing to endure hardships, and accept more advanced business management concepts.

At present, there are a group of two generation successors to create a new brand with "curve saving the nation", and have gained market recognition. For example, Shenzhen high-end women's clothing "Bo Meijia", general manager Li Xiao is the two generation successor of Han style clothing; Wuhan "Rong Rong" dress successor Chen Fei, created the two new women's clothing brand of "love" and "Shi Lai Deng", invited Italy designers to participate in the design, last year, the brand cotton clothing sales exceeded 210 thousand.

After yesterday's clothing conference, the three stores in Wuhan ocean department store have reached a cooperation intention with Jiangfeng, which will be introduced. brand Set up counters.