Shenzhen Women's Clothing Industry Enters Brand Culture Concept Promotion Period

"Now the level of women's clothing in Shenzhen has been very clear, different enterprises have different needs for the exhibition, so in recent years, Shenzhen Trade Fair provides specialized services for different levels of brand." Shen Yongfang, President of Shenzhen garment industry association, said in an interview with reporters.

Shen Yongfang told reporters that Shenzhen women's clothing has come to a brand, culture and concept of ascension. Like this year's Shenzhen Stock Exchange, Yi Zhi Hui has only made creative design exhibition, and has put forward the concept of "creative art", "cultural and artistic", "historical art," "fashion art" and "science and technology."

"These five concepts reflect the future development needs of Shenzhen women's clothing industry, and the service of the Shenzhen Association will also go in this direction." Shen Yongfang said.

Now, the international big name LV, Chanel And other cultural exhibitions and promotions in China. This cultural journey is an enhancement of ideological taste. "Consumers spend tens of thousands of dollars on your products, not to buy your products, but to buy ideas, taste and buy a way of life."

LV is just a leather. package The cost is very low, but there are still many people rush to buy it. "Because it represents a culture, a concept, a symbol of identity." Many women's clothing brands in Shenzhen have been doing well for more than 10 years, and they are also thinking about these problems.

"Before, everyone would think that high price and high brand clothing are international luxury goods. In fact, China is now a luxury. Women's wear Especially Shenzhen women's wear is very good. " Shen Yongfang said that not only can foreign products sell high prices, but China can do so.

According to her introduction, there are several Shenzhen. Lane Bryant Fur series are tens of thousands, tens of thousands, or even tens of thousands of pieces, but sales are also very good. "With the gradual maturity of consumers, consumers think it is good, and it is worth buying, and she will buy it instead of deliberately demanding it."

Consumer groups like Chinese local brands are slowly forming. Like Mass Phil, they rarely advertise, and the spread of brands is mainly the word of mouth of customers, so the company attaches special importance to the management of VIP customers. The hotel has built a 7 star hotel. When customers spend a certain amount of money each year, they can enjoy free check-in, play and see the service of brand publishing.

It is reported that LV has been talking about cooperation with Mass Phil for some time, but Mass Phil refused. The head of the company said that when the annual sales volume reached 10 billion, it would buy an international luxury brand.

This is the future of Chinese women's clothing industry.

Shen Yongfang said: "there will be two Big Macs in China in the future, one is business and the other is brand. Like the movie now makes 5 brands, the future can reach 10 billion. Sale Well, I believe that the day when local women's clothing brands acquire international luxury brands will come soon. "

Chinese clothing brand in the first 10 years is learning to walk, learn to do brand, after the last 10 years to play their own culture, art, ideas. It includes brand management, fabric development, terminal management, customer service and so on.

Now enterprises are constantly upgrading, how can the service of the association or exhibition be kept up?

"We must have new ideas on the original basis and change the old sense of service. If we fail to succeed, we will not be able to keep up with the development of the brand. The exhibition must stand at the front end of the brand and the front end of the service. Shen Yongfang said that the demand of enterprises is the biggest demand of exhibition.

Shen Yongfang believes that the exhibition service should be from the beginning of the exhibition to the end of the exhibition tracking services. "To understand the location, booth selection and decoration of exhibitors, what other needs do we have, whether our resources can be given to enterprises so that enterprises can really benefit from exhibitions?"

According to Shen Yongfang, she is planning a private clothing Institute, from overseas famous fashion design institute to introduce outstanding students, to dress Shenzhen women's clothing enterprises to serve. At the same time, for different levels of brand exhibition will be divided into negotiation hall, creative hall, concept hall.