Online Shopping Market Or A New Supporting Point For Footwear Industry

Data released by AI consulting recently showed that last year, the third party payment, online video and mobile Internet ranked the top three in the Internet segmentation industry, and will continue to maintain high growth in the future, while the growth of online games continued to decline. It can be seen that the opening of emerging markets such as the third party payment and mobile Internet will give Internet economy Vigorous development has injected new forces.

According to statistics of the third party payment, according to statistics, the third party online payment industry in China continued to maintain strong growth in 2011, and the total transaction scale reached 22038 billion yuan, an increase of 118.1% over the same period last year. Alipay ranked first in the market share of 49%; CAI Fu Tong ranked second in 20.4% share; the union online, fast money and remittance world ranked three to five respectively in the 8.4%, 7.5% and 7.4% market share.

2011 is a crucial year for the third party payment industry. On the one hand, the overall trade scale of the industry has continued to maintain rapid growth, and its growth rate has exceeded 100%. On the other hand, a number of regulatory regulations have been promulgated, and the third party payment industry has entered the regulatory era. As of the end of last year, 101 payment companies have been granted the payment business license, and the third party payment has more operators, including Internet payment companies, mobile payment enterprises, prepaid card companies, and bank card acquirers.

"The third party payment industry is still a market without the ceiling, although the size of the transaction is 2 trillion key points." Alipay relevant responsible person said, "in the central bank and other regulatory departments under the guidance and promotion, as long as the enterprise can start from the user, find their customer value, the whole industry and enterprises will have greater development."

For future development, Mao Junmin, general manager of Huan Xun payment, said, "with the issuance of the third batch of licences, the number of licensed enterprises has reached a certain scale. This also indicates that the status of the third party payment industry has been established and the pattern of vigorous development is irreversible. In the future, enterprises that have obtained payment licenses will further gain the first mover advantage in many aspects such as brand advantage, business innovation, market share and financing listing.

The profit model of mobile Internet is still being explored. In 2011, the scale of mobile Internet market reached 39 billion 310 million yuan, an increase of 97.5% over the same period last year. Among them, the explosive growth of mobile e-commerce has increased to 30.5% in the overall mobile Internet, becoming the second largest sub industry after mobile value-added services.

However, the current mobile Electronic Commerce It is mainly embodied in the mobility of traditional e-commerce, but not the advantages of mobile Internet and terminals. With the maturity and popularization of technologies, new products and services will emerge in the field of mobile e-commerce. For example, the palm shop 1 in the B2C field, the "snapshot shopping search" in the price range, the easy takeaway for mobile phone online ordering, and the mobile network of LBS (location based services) +O2O (online to offline).

Although various new areas of mobile Internet have been excavated, attracting a large number of entrepreneurs and investors to join, the profit model is still groping. In addition, AI predicts that the 2012 mobile Internet portal will continue to compete. Browsers, intelligent terminals, operating systems and mobile IM will be the main battleground. The era of mobile Internet cloud is also coming. Major Internet Co and mobile operators will further layout cloud computing, and more and more cloud computing products and services will be released soon.

　　 Online shopping market Continue to grow at a high speed. In 2011, the scale of China's online shopping market reached 773 billion 560 million yuan, an increase of 67.8% over 2010. Online shopping accounts for 4.3% of the total retail sales of social consumer goods, compared with 2.9% in 2010 and 187 million users online. In the online shopping market, the B2C market is growing rapidly, and continues to become the main driving force of the online shopping industry.

In the total transaction volume of 773 billion 560 million yuan, the scale of C2C transactions was 594 billion 450 million yuan, accounting for 76.8%, and the scale of B2C transactions amounted to 179 billion 110 million yuan, accounting for 23.2%. In the B2C market, the flat scale B2C transaction scale is 95 billion 500 million yuan, accounting for 53.3% of the B2C market transaction size, which has exceeded the independent sales B2C.

For the future development of the online shopping market, Taobao network responsible person in an interview with reporters said, "regardless of C2C, B2C or new group buying, auction and other models, are to help businesses directly to the front desk with consumers, so that manufacturers can get more profits, more funds will be invested in technology and product innovation, and ultimately benefit consumers. Although China's online shopping market is developing rapidly, it is also necessary to see that online retail accounts for about 8% to 10% of the total retail sales of social consumer goods in developed countries such as the United States and Japan. In China, the share is still small. We believe that with the largest number of Internet users and the largest Internet market in the world, the future development of China's online shopping market will be very large. "