The Market Of Children'S Clothing In China Is Clear.
domestic
Brand of children's wear
Nowadays, the development situation should not be underestimated. When we grasp the opportunity, we need to know the problems existing in the domestic children's clothing brands. The dumbbell competition is the most important problem that hinders the sustainable and healthy development of children's wear brands in China. Therefore, we analyze the domestic children's clothing brand in the future development road, and the domestic children's clothing enterprises should take the establishment of the independent brand of the development enterprise as their responsibility, and strive for the national brand.
China's Beijing, Shanghai and other tier cities children's clothing brand accounted for a relatively large, reaching more than 60%, and the price is not comparable with the domestic children's clothing brand, comparable to adult clothing.
Domestic children's clothing brand strength is weak, wholesale accounts for more than 70% of the market share, domestic children's clothing.
brand
Only 10% of children's clothing brands play brand flags, and those who can compete with foreign brands are few and far between.
There is a serious polarization in the domestic children's clothing brand industry, that is, the "dumbbell" competition that people often talk about.
First, foreign brands occupy a large number of high-end domestic children's wear brand market.
Resources
On the other hand, domestic enterprises have filled the domestic market of children's wear brands with low value-added products, and the voice of domestic children's wear brands is very weak, expecting the emergence of strong brands.
The current development situation of children's wear brands in China should not be underestimated. While we grasp opportunities, we should understand the problems existing in the domestic children's wear brands.
The competition situation of dumbbell type is the primary problem that hinders the sustainable and healthy development of children's wear brands in China. Therefore, we analyze the future development of children's wear brands in China, and the children's clothing enterprises in China should take the establishment of the independent brand of developing enterprises as their responsibility and strive for the national brand.
Nowadays, when many companies are looking at the domestic children's wear brand market, many people feel that the golden age of domestic children's wear brands is coming. However, nowadays, the brand of children's wear has always existed in the industry.
market share
The enterprises represented by Guang Pai and zhe Pai have emerged from ten years ago. The development of the domestic children's wear brands has never been born with the same reputation as sports and men's wear.
The following three points are a brief analysis of the domestic children's wear brand.
1, opportunities and challenges exist in the domestic children's clothing brand market, China now has nearly 300 million children, every year will increase more than 10 million of the newborn.
With the gradual loosening of the second child birth policy, it will be a general trend to usher in the baby boom in the coming years.
The number of children's clothing brands in China is about more than 6000.
With the movement, "the Anta" and "XTEP" rely on their capital advantage to attack the domestic children's clothing brand. This indicates that after the foreign brands and adult wear brands enter the domestic children's wear brand industry, the capital market has begun to enter the domestic children's wear brand industry.
Needless to say, competition in our children's clothing brand market will further intensify, opportunities and challenges coexist.
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