Shishi Clothing Industry &Nbsp; Baotuan Create Stone Lions Characteristics

2012/1/7 16:07:00 15

Shishi Clothing Industry Characteristics

Shishi as an old textile and garment industry

base

With tremendous potential for development, the apparel industry's contribution to foreign trade, regional economy and employment is obvious to all.

However, there are some differences between Shishi local brands in terms of scale of operation, market coverage and so on. There are some gaps between domestic and second tier cities. The main reason is that the industrial development is scattered and there is no resultant force. The advantages of Shishi clothing cluster have not yet been fully realized.

The author understands that although Shishi garment enterprises are numerous, but the majority of small and medium-sized enterprises are large, and the number of leading enterprises with good quality and efficiency is small.

So in the past

clothing

During the decades of development of the industry, many garment enterprises of Shishi called out the slogan of "Baotuan development", and tried to change the more dispersed status quo, so as to guide enterprises to realize the awareness of intensive cultivation of the brand, and to attach importance to the branding of the clothing industry, but this road has not yet been completed.

Branding intensive cultivation needs long-term development strategy. The short-term effect is not obvious, but its cumulative process will give the brand a deep foundation.

In particular, regional brands can not rely on one or two alone.

brand

To drive, we must rely on joint efforts.

Therefore, the "Shishi" brand clothing is bigger and stronger, not only faces long-term development, but also needs large and medium-sized enterprises to develop together and create stone lions.