The Lack Of Independent Brand &Nbsp; The Serious Compression Of The Profit Margins Of Garment Enterprises.

"Our clothes 100%

Mr. Zhang, a business manager of a garment enterprise in Quanzhou, Fujian, told reporters that because of lack of their own brand, enterprises basically rely on low processing fees, especially now that the cost is rising too much, and the profit space is depressed even lower.

Qian Yang, the business manager of Jiangsu international textile and garment department, describes the current situation of foreign trade companies by using cracks to survive.

Because there is no independent brand and production line, they can only maintain up to 15% of the profits. When they quote to foreign businessmen, Qian Yang will let the salesmen subtract the 15%. Otherwise, foreign businessmen will turn around and leave.

Qian Yang said that clothing companies have entered the late autumn before the severe winter.

Mr. Zhang pointed out that there were few clothing enterprises in Quanzhou before 2006. In recent years, there were four thousand or five thousand garment enterprises, and the competition among them was quite intense.

Reporters interviewed learned that enterprises in Hebei, Jiangxi and other places also felt the same pressure.

"We have been considering exploring brand building, but it is not easy to really do it."

Zhang Jiming, general manager of Hebei Li you Fashion Group Co., Ltd. shook his head and sighed. "There are tens of thousands of garment enterprises in China, but there are three hundred and fifty brands with their own brands.

In fact, many enterprises have recognized the brand strength in fierce competition, but because of all sorts of helpless factors, they still can not take the road of brand.

Xiong Yueyuan, the business manager of Ningbo Huayi apparel Co., Ltd. believes that small and medium-sized enterprises need to invest in foreign brands, invest and channel all need to exert great efforts and have many difficulties in operation.

Besides, the cost of brand building has also led many enterprises to be hesitant.

Xiong Yueyuan said: "to build brands, equipment, production lines and so on, we need to update, and we need to" exchange blood ".

Therefore, enterprises can only consider more about ensuring output and making the list at the moment, making great changes.

Nonetheless, business to clothing

Dong Shang clothing Limited by Share Ltd, which owns SNOWIMAGE, VLASTA and other brands.

Zhou Zhihai believes that the exclusive store not only represents the image of the enterprise itself, but also can directly portray the image of the Chinese parent brand, and the creation of China's overall brand image will benefit every Chinese enterprise in turn.

Zhang Xin - Ke, director of the teaching and research section of the clothing structure and Technology Department of The China Academy of Art, pointed out in an interview with our newspaper reporter that the first thing we should do is to correct the values and create a clothing brand with pure heart.

Zhang Xinke also believes that enterprises do not care about the size, there is the possibility of building brands.

"Clothing enterprises should make the core and essential things of clothing pure, such as fashion and quality, not thick lines, not fraud, only on these bases can we create brand."

He said.