Weir Lang'S Interpretation Of The Winning Magic Of International Professional Trousers

clothing

There are many star enterprises, such as YOUNGOR, Metersbonwe, Jin Ba, Lining, seven wolves, weir Lang and so on. To interpret the story behind each enterprise's success, they have their own Winning Methods: such as winning the overall brand operation, winning the channel, winning the product, winning the business mode, and winning the talents.

(author: He Jun)

Culture

The function is not clear, the brand culture is not standardized, it does not form a system, it is not easy to export the overall concept of the brand. At present, many clothing brand culture is in the blind area of brand planning, which is extremely unfavorable to the long-term and sustainable development of the enterprises. The development of the private enterprises is two years, three years and four years, depending on professional managers, five years and six years, depending on the team culture and the seven years and eight years.

The three generation of enterprises should pay attention to doing things. Second rate enterprises should pay attention to personhood. First class enterprises should pay attention to brand culture governance; brand building and cultural governance are the only way to brand development; weir Lang station, taking the brand culture construction as the core, examines the new idea of domestic brand operation from the perspective of new international perspective, which will set off a new wave of national brand going to international brand operation.

Professional pants

The rapid growth of the source power is the core soul of the legendary history of Wilson's trousers industry. Its unique cultural charm is embodied in one fast, two high, three strong, four and five.

The international professional trousers enterprises will grow fastest and will become the champion of the trousers industry. Two, the high target: the high leader, the leader of the international professional trousers, the high level of social responsibility, the strong corporate culture, the strong core competitiveness of enterprises and the strong team management of enterprises. The four type refers to: professional, educational, respectful and competitive; the five refers to: management concept, talent concept, quality concept, brand concept and technology concept; the management concept should be scientific, market-oriented and systematized; the concept of talents should be focused on internationalization, specialization and branding; the quality concept should focus on the humanization of products and the globalization of standards; the brand concept should focus on responsibility, socialization and internationalization; and the technology concept should be scientific and professional. One quick reference: will wave.

Weir Lang's brand belief has been determined, which is bound to greatly enhance the core competitiveness of the brand, and greatly enhance consumers' preference for international professional pants art.