Shopping Mall Department Store Zhongqing &Nbsp; To Force The Sales Promotion Point.

fashion

Stunning promotions, preferential merchandise and generous gifts are about to launch a new wave of shopping frenzy.

Hangzhou shopping mall, Zhongqing farewell

The intensity of reduction has been abrupt after rising year after year.

In 2005, a number of shopping malls in Hangzhou launched Qi Zhongqing. After that, the sales promotion node of Zhongqing was fixed, starting from the middle and late June, and putting the effort to the maximum by the end of June.

In the year of 2005, the sales promotion methods adopted by various families in Zhongqing were full, and began to decrease in 2006. The intensity of shopping malls in that year was reduced from 200 yuan to 80 yuan to 400 yuan or 160 yuan.

The intensity of the reduction is increasing every year. Until last year, the highest intensity of the 400 yuan in the Qing Dynasty was reduced by 330 yuan.

In April and May this year, the national development and Reform Commission found more than 20 shopping malls in Beijing, Shanghai, Wuhan and other cities with "false high original prices and then discounted" false promotions.

The NDRC joint Consumer Association recently issued a circular calling for the national department store to push forward the real price.

It is said that since then, the major shopping centers in Shanghai have implemented the real price sale, and all the goods have been labeled with the new price, many of which are only half the original price.

A number of shopping malls in Hangzhou said that this year will be reduced to a direct discount, which is also based on this source.

Because.

The intensity of shopping malls decreases year by year, and shopping malls not only raise their sales thresholds, but also increase their supervision.

A shopping mall official said that each item entered the store and the price was recorded. However, if the supplier raised the original price in the name of the new brand, the shopping mall could not fully supervise it.

The head of a shopping mall said that reducing itself is not a problem. In the final analysis, it is a "packaging" discount.

Hangzhou consumers have no objection to this form. Every time a large scale sales promotion is launched, the guests always enjoy the shopping pleasure while calculating with a calculator.

The problem is that some businesses fail to comply with the rules of the game.

This year Zhongqing, Hangzhou shopping center has a tacit understanding of the direct discount, the main discount given by each of them is between 6-8 fold.

Hangzhou Tower shopping mall not only lasted 6-8 weeks since last week, but also has a wider discount this week. Women's clothing and boutique clothing will also be full of gifts.

Yintai store Wulin store, Hangzhou department store, Yintai West Lake store and Yintai Qingchun store said that the key brands were roughly 6-8 fold, and the central island brand would be lower.

Hundreds of brands launched the 40 percent off discount. In addition, the BRIC, the Bank of China, the China Everbright and the Cathay card group also received a preferential payment of 50 yuan for a full 500 yuan.

The mall tried every means to keep the guests.

In fact, a large-scale sales promotion, similar to the annual celebration and year-end celebration, is always accompanied by other activities such as full delivery coupons, lucky draw gifts, bank card activities, real payment amount and so on.

Some customers like these activities, some customers find it too cumbersome.

The person in charge of the shopping mall said that the main purpose of the design was to prolong the time of shopping.

The longer the customer stays in the store, the more natural consumption it will bring.

A person in charge of shopping mall also put forward another reason. Some strong brands have limited promotional activities in one year and seldom enter the circle full of reduction.

In order to enhance the attractiveness of customers, and with full delivery vouchers, customers can use vouchers to spend on these brands.

This year is no exception.

In the introduction of the main discount, shopping malls also cooperate with raffle, full delivery, bank card, half year integral coupon and many other activities.

There are also entertainment programs to help.

At 2:30 p.m. on June 25th at 2:30, Angie Chiu, a Hongkong entertainer, was invited to take part in the brand promotion activities in the new Century Square. At 13:30 on June 27th, star starring Benny Chan, Chi Chung Lam and Xin Zi will hold the national premiere ceremony and audience meeting with the other creators of the live Buddha 2.

There are many fans in the mid year discount of some brands. This week, they started to start: in Lixing mall, MUJI (Muji) part of the goods 5-7 fold, UNIQLO 39 yuan, from now on to 26 days, with black card members can enjoy the whole game 20 percent off, MANGO full court 5 fold.

In the GDA mall of the National University, on Saturday, the first wave of summer discount for I.T's brand will start. I.t6 will fold up, the shoe products counter ete6 will fold, 5cm, b+ab, izzue and FCUK will all start up 7 fold, and the discount of Zara will also begin in early July.

A shopping mall official said that if the discount eventually completely replaced the full reduction, insist on promotion, the concept of a discount season is also good, finally with the European and American countries in the winter and summer two discount season synchronization.

{page_break}

Ningbo Yintai Zhongqing begins today.

It is neither weekend nor holiday, but last night, in front of some counters in Ningbo Yintai Tianyi and Dongmen stores, consumers were crowded.

It is interesting that they only try not to buy, starting today, Ningbo Yintai officially opened the 3 day of Zhongqing, these consumers are to advance to the point.

From today on, during the mid Qing Festival, Yintai will extend the business hours, except for Jiangdong store until 10 in the evening, and the other three stores are open until 11 in the evening.

This year Zhongqing, Ningbo Yintai still implemented popular products classification full of way, popular goods 800 yuan to get 1300 yuan of goods, 1600 yuan to get 2800 yuan of goods, 2500 yuan to get 4500 yuan of goods, 3200 yuan to 6000 yuan of goods, the actual amount is now 5%.

In addition, Dongmen store and Tianyi store can also be accumulated across stores.

The purchase of yellow platinum and home appliances on the original preferential basis to brush Yintai consumer card to enjoy 4% off and 8% off respectively.

2011 Beijing rainbow annual member's Thanksgiving celebration!

In order to thank VIP customers for their trust and love for rainbow over the past two years, Tianhong and Xuanwu national exhibitions in Beijing, Xuanwu will hold the annual mid member Thanksgiving event. During the period, the cash in the department store of Tianhong Department Store is 300 for 600 gold gifts (some for 500/400 gifts), 200 yuan for cosmetic products, 50, 40 and 30 yuan for the delayed consumption card (general merchandise supermarket), and ochirly, E-LAND and many other new brand entering Tianhong brand will also be officially opened for sale in Beijing.

In order to give more feedback to consumers, Tianhong mall will also hold a VIP "you shopping, I pay" sweepstakes, from June 24th to 28th, 14:00, 18:00, and three time periods, each time period draws three lucky customers, the winning customers can instantly exchange the same amount of rainbow rainbow card.

Meanwhile, in from June 25th to 26th, VIP customers could give Coca-Cola 2.5L a bottle of 100 yuan on the same day, which really made the summer cool.

In order to maximize the strength of VIP customers' support for rainbow, to create VIP exclusive courtesy, Beijing Xuanwu Tianhong and Beijing National Exhibition Tianhong in from June 24th to 28th, respectively, for VIP customers set up exquisite gift exchange gifts, such as IPAD2, the beauty juicer, the bear yogurt machine, the etiquette is exquisite and practical and creative, customers as long as the card score reaches 1000 points, you can reduce the points to exchange the corresponding gifts.

In addition, through the VIP gold card upgrading project, Tianhong attracts more customers to join the exclusive camps of gold cards.

As a member of rainbow card, rainbow can enjoy 2 hours of free shopping, free gift wrapping, double birthday shopping, golden card birthday gift, annual gold card members' excursion, watching drama and so on.

In addition, the non VIP customers can enjoy 2 hours of free parking on the same day for 50 yuan to facilitate customers.

{page_break}

Chongqing Tesco

The battle of Zhongqing in shopping malls intensified.

Nanping Centennial Zhongqing has gone to the second wave. Customers are spending the full amount to return electronic vouchers, while participating in the raffle activities in the business circle. In the new century, Dadukou merchants are celebrating the opening of Zhongqing, and the shopping mall will launch the three gifts of iPad2, shop etiquette and integral ceremony.

Shopaholics rush to the mall to pick up and go!

Dadukou commercial capital

Card friend buys 200 yuan to be able to smoke iPad2

June 24th ~26, the new century Dadukou commercial Zhongqing curtain.

Apart from the big discount of department stores, home appliances, supermarkets and other formats, this activity has made multiple feedback to card friends. Card users shopping can pick up the latest tablet computers, and also give gifts to shops and gifts.

Lucky draw, shop gift, gift gift card friend

It is understood that the shopping mall for the card friends prepared three good manners.

During the activity, card friends can buy a lottery ticket for 200 yuan, a single ticket can be pumped at most 5 times, and a lucky dog will get the most fashionable iPad2 nowadays.

At the same time, there are more than 1000 cards in the van card store. You can draw a box of paper and limit it to 500 daily.

Deducting the corresponding points in the card can also get the Zhongqing practical courtesy ceremony, such as the deduction of 500 points and the exchange rate of 17.9 yuan of Hui Shang laundry liquid. 1500 points can be exchanged for 38 yuan worth of Tupperware water cup.

It is worth mentioning that the century card points year-end rebate, 1000 points can be rebate 8 yuan, 2000 points can be rebate 20 yuan, the integral return ceremony is quite cost-effective.

Clothing 200 yuan can save 140 yuan.

Nowadays, clothes and household bedding are more favorable on the basis of the usual discount.

Like men's and women's clothing and household bedding cabinets, it costs 200 yuan, 140 yuan, 120 yuan, 100 yuan, and 80 yuan, and the brand of participating activities is more than 90%.

For example, Lies Dan, Ou Shi Li, ROEM part of 200 yuan, 100 yuan, nearly 30 well-known brand single cabinet full plus extra gift.

During the activities, the commodities purchased by Dadukou were 300 yuan, and the special merchandise was 1500 yuan, giving 7 rites.

SUPOR stainless steel pot, electric pressure cooker, SANYO intelligent wave washing machine, 800 yuan cosmetics coupons and so on.

Household appliances and supermarkets jointly offer preferential treatment.

In addition to the discount of general merchandise, the appliance and supermarket of the shopping mall also put the price in full, so that zhongzhongqing can realize the full range of super value concessions.

For household appliances, we have a total of 1000 yuan and 100 yuan for household appliances.

And the public can buy 38 yuan at a supermarket ticket, that is to say, it can be sold at a low price.

In addition, on June 25th and 26, consumers can freely drink Coca-Cola at stores.

Nanping hundred

Shopping for full return tickets and outbound travel.

At present, Nanping bazaar has launched the annual celebration of the mid Qing Dynasty. The green leaf card is shopping for full return to electronic coupons. It can also receive five levels of good gifts. The whole hall is full of 200 yuan, which is 120 yuan, 100 yuan, and 80 yuan. Every Friday, six, and some days, some cosmetics money is 200 yuan, 40 yuan.

Big rebates send good gifts

On June 24th ~30, with the same green leaf card, the shopping quota can be collected by green leaf card and computer small ticket. The cash amount of the general commodity will be 5000 yuan (25000 yuan for special goods) and 500 yuan electronic voucher. The general merchandise will be totaled 6000 yuan (30000 yuan for special goods), 600 yuan electronic coupons, and so on.

In addition, a total of 400 yuan (2000 yuan) of the general merchandise purchased in the shopping mall can be awarded 5 levels of gifts at the same time: slippers, ceramic seasoning cans, Alice washing basket, towel blanket and THERMOS pan.

Full provincial lottery

During the event, the summer clothing, shoes, luggage and household bedroom in the whole museum were 200 yuan, 120 yuan, 100 yuan, and 80 yuan. Every Friday and six or seven parts of cosmetics money was 200 yuan and 40 yuan.

It is just during the consumption festival of Nanping commercial circle. On the same day, the cash accumulated in shopping malls is up to 400 yuan. A lottery ticket provided by the organizing committee can be obtained by computer small ticket, participating in the "double good" shopping lottery and no upper limit.

The first heavy ceremony: consumers take the lottery tickets in the mall on the day to participate in the "instant open" raffle, and each can receive a lottery ticket at a full rate. The prize is 1000 yuan general merchandise coupons, 500 yuan shopping mall general coupons, 300 yuan general merchandise coupons and one paper drawing.

The second prize is the organizing committee's "consumption Award" raffle. The prize is Dubai tourism, iPad1 department and consumer voucher 1000 yuan.

Brushing milk

From now until 30, 3 of the credit cards of Xingye Bank will be paid by credit card every day, and each pen is full of 388 yuan. You can receive a box of Deluxe milk every Saturday or every day on the basis of credit card and POS single card, with a limit of 1 cases per card per month.

Shenzhen maiye Huaqiang North store year Zhongqing wonderful continuation

Last weekend, in the celebration of Huaqiang Maoming industry, many key brands launched unprecedented discounts, which attracted many consumers to rush to buy.

In order to give back more customers, Huaqiang North store plans to continue the war, and this weekend will continue to invest in the heavy promotional bomb, and launch again a series of promotional activities, which are not less than the discount of last weekend, such as A02, INSATIN, Jesse, Ofeimun, G2000 and other 50 percent off; MaxStudio, card Dan ton, Diesel and other 1 yuan for 2 times discount coupons.

Starting from June 24th, the 1st Anniversary shop curtain will be opened at the friendship shop of sixth stores in Shenzhen area.

As of July 3rd, we can enjoy the smart cool show at Maui friendship store.

On the other hand, customers can earn 699 yuan on the first floor to attend the scrapbooking and win the grand prize on the first floor, win the fashionable gifts such as iPad2, 3880 yuan smart and so on, and the members will receive gifts of 3000 yuan, 4000 yuan and 5000 yuan on the same day.

{page_break}

Zhengzhou's New Mart's new year's Mid Autumn Festival offers a shopping feast.

On June 23rd ~7 3, the New Year celebration of New Mart store opened.

Hundreds of products are super low explosive special privileges, as well as the ten big brands such as iPad, iPod touch and other fashion awards, which will give consumers a shopping feast.

During the celebration in June 25th, Xinhua will jointly launch a blind date conference with the Dalian women's Federation.

Xinhua guest house, who is visiting guests at Xinhua shop, offers 50 yuan coupons free of charge.

In July 2nd, the family talent contest will provide a stage for more families to display and entertain.

In the early July, the digital cinema, which will meet with the vast numbers of consumers, will bring the audience not only visual shock but also unexpected viewing preferences.

Pacific Department Store shook the whole city

Pacific Department Store celebrates the 20th anniversary climax of the company's Entrepreneurship: "shock the whole year of Zhongqing city". Popular summer clothing and cosmetics will be reduced or sent to a certain amount, and there will be a discount for bright gold. Every day, the top 100 customers will send gifts immediately!

At the same time, the Pacific department store and Mobile Corporation charge a full amount of money to send the Pacific department store shopping cards to more and more.

On the 25 day, the exclusive discount of famous brand brand exploded the lowest exclusive discount of the whole city, and missed it no longer! The first floor gold ornaments such as Zhou Dafu and Lao Fengxiang had preferential activities.

Lies Dan, Saint al Dal, Barbara, sowing, pink Marie, bu Sini, Louis DuPu and so on have launched different levels of preferential activities.

This weekend, Wuhan sunning thousand stores celebrate the same year.

Reporters recently learned from Suning Appliance in Wuhan, and after Suning's new ten year development strategy conference, Suning Appliance will celebrate the coming year celebration on the 24 th of this month.

As the climax of large-scale nationwide feedback activities, more than 1000 stores in Suning will launch large-scale profit sharing activities at the same time.

{page_break}

Electricity supplier June "suppression" Jingdong

Originally hoped that the anniversary of June to allow users to "Crazy" Jingdong mall board chairman and CEO Liu Qiangdong, did not expect that "Jingdong 618 mad rush red June" activities will attract a lot of 3C online shopping mall "Crazy" follow-up, will be a year ago online shopping consumption is not very strong in June became the electricity business "scrimmage" month.

Electricity supplier scrimmage

June 18th shopping day, Jingdong mall Thanksgiving user activities are very exciting: iPhone4 only 2999 yuan, 42 inches 3D TV 1888 yuan, massage chair 999 yuan, soya bean milk machine 99 yuan......

However, this year's "cheap killer" Jingdong mall "anniversary promotion" was "encirclement and suppression".

From June 17th at 10 a.m., the Coba shopping network first launched a three day "72 hours crazy party", which launched a comprehensive sale of ten categories and hundreds of products.

Peng Liang, vice president of Coba network, said, "promotional products will be priced again on the basis of low price sales."

The new seven day appliance network put forward the slogan of "bare price of electric appliances and daring than three" slogan, and launched "naked price" promotion from July 1st to August 1st.

In addition, Dangdang launched the "first annual cannon" sales promotion campaign, which not only produced super low prices for all kinds of products, but also provided consumers with a total of 150 yuan to 50 yuan, and computer / digital categories to 500 yuan to 50 yuan discount.

Amazon, on the other hand, carries out a large-scale price killing activity - "the June king of the price", and the five major selection of mobile phones, household appliances, home appliances, computers and digital products promises "the bottom price of the whole network."

At the same time, suning.com, in this month's "breakdown of the bottom price, the June" sales promotion, promised to sell the electrical goods for life free maintenance, which is even more than the service standards of the Suning entity store.

The big 3C shopping mall, behind the low price encirclement and suppression of the Jingdong mall, is the covetous of its market share.

Recent data released by Analysys think tank showed that in the first quarter of 2011, Jingdong mall ranked second in 10.2% market share in China's online retail B2C market, followed by Amazon 2.3%, Dangdang 1.6%, suning.com 1%, and Coba 0.7%.

At the same time, data show that in 2011, the total retail sales of China's Internet B2C may reach 144 billion 470 million yuan, which is a huge market which has triggered fierce fighting among domestic B2C giants.

Last June 18th, Jingdong mall sales exceeded 100 million yuan, with orders reaching 150 thousand, with an average sales volume of more than 2000 yuan per second.

In that month, Jingdong mall's monthly sales exceeded 1 billion yuan, creating a new sales record for domestic B2C mall.

Besides many 3C shopping mall targeted against Jingdong, the publishing industry also carried out a "chase and stop" for Jingdong mall.

In June 14th, the China Publishing Association, the China Book Publishing Association and the Xinhua Bookstore Association of China once again reached an agreement with the 24 children's publishers who boycotted the Jingdong mall to boycott online bookstores such as Jingdong mall and stop supplying them.

But this did not prevent Liu Qiangdong from continuing in the book market.

"The Wuhan book store has been officially operated, plus the Shenyang warehouse, we have opened six big library stores! It's still the commitment: we will realize the 211 time limit of books before the end of August. In addition, Jingdong book sales will be broken by 50 million this month. We will strive to achieve 100 million records by the end of the year," Liu Qiangdong said on micro-blog in June 17th.

In the "encirclement and suppression" of many electric providers, in June 18th, Jingdong still achieved good results.

On the same day, Liu Qiangdong released the Jingdong "6. 18" briefing on his micro-blog: about 400000 orders for harvest, and the order amount exceeded 200 million yuan.

Competition Logistics

In addition to price wars, competition in the logistics sector is the next battleground for the development of e-commerce.

According to the plan, the C round of Jingdong mall's $1 billion 500 million financing will almost all be invested in logistics and technology research and development projects. It plans to start building 7 first class logistics centers this year, and invest 5 billion to 6 billion yuan for logistics construction in the next 3 years.

Prior to this, Jingdong mall will receive 70% of the B round of financing in early 2009 for logistics system construction.

Coincidentally, Gome mall is also focusing on logistics construction.

Han Depeng, general manager of Gome online mall, said that in 2011, the company will accelerate the expansion of logistics, build 31 warehouses and 112 logistics distribution centers, covering more than 300 cities.

He disclosed that the company has planned a 200 mu logistics base in Jiading Industrial Park, Shanghai.

Suning.com also attaches importance to logistics.

A few days ago, Suning intends to raise 5 billion 500 million yuan in private placement, and logistics platform construction project is the focus of investment projects. Suning plans to build 60 logistics distribution centers by 2015, and will be included in the logistics distribution center of 15 projects in this project.

A few days ago, Taobao mall, which was broken down from Taobao, could also impact Jingdong mall. Besides Taobao mall, which occupied 31.4% of China's online retail B2C market share in the first quarter of 2011, Alibaba launched the "warehouse collection" logistics service in early this year. It said it would invest 20 billion to 30 billion yuan in the first phase to build a nationwide storage network.

After the "big Taobao" strategy has shifted to "Big Ali", Taobao mall will undoubtedly benefit a lot.

Nie Linhai, deputy inspector of e-commerce and information technology at the Chinese Ministry of Commerce, said at the 2011 China Shanghai international online shopping conference that during the "12th Five-Year" period, China's Ministry of Commerce will vigorously promote the rapid development of online shopping, and strive that the proportion of online shopping pactions will account for more than 5% of the total retail sales of consumer goods in China at the end of 12th Five-Year.

Although B2C e-commerce market competition is more and more intense, there are still many opportunities for participants.