The Average Selling Price Of More Than 70% Benchmark Housing Enterprises Has Risen By &Nbsp, And The Real Adjustment Of Housing Prices Is Approaching.

Real estate regulation and control policy for several months, credit tightening and the overall property market downturn, but an embarrassing fact is that most of the real estate business average sales price will not rise.

According to the published data, the first financial daily conducted a comparative study of the sales data of more than 10 real estate enterprises, and found that over 70% of the sample enterprises in the first five months of this year were selling more than the average annual sales price in 2010, and some of them even increased nearly 30%.

The change of the average selling price of developers directly determines the whole real estate market.

The average selling price of many housing enterprises is still rising.

Just as the outside world believes that the contraction of the property market will become increasingly serious under the pressure of multiple regulation and control, the real estate giant has rebounded sharply in May, with a sharp rebound in sales performance in the first five months.

The announcement shows that Vanke sales exceeded 9 billion yuan in May, up nearly 80% compared to the same period last year, and sales of Hengda were 7 billion 780 million yuan, up by more than 90% over the same period last year.

Including the country garden [3.15 2.27%], agile, Zhonghai, poly and other housing enterprises, including the more than 20 have released the latest.

In the above real estate benchmarking enterprises, most of the enterprises in the first five months of this year are higher than last year's average price, including real estate and [10.26 3.01% shares, the average sales price increases more than 20%, rich real estate [9.78 1.35%], bassia garden and Jindi [6.12 1.66% shares, the average sales price increase is more than 10%, Hengda Real Estate [4.70 2.17%] and Shimao real estate [8.95 0.11%] increase close to 10%.

According to the forecast data, in 2011 1~5, the total sales volume of China Shipping estate reached 33 billion 270 million yuan, and the sales area was 2 million 437 thousand square meters, the average selling price was about 13652 yuan / square meter, which was 27% higher than the average sales price of 10770 yuan / square meter in 2010.

1~5 months, Poly Real Estate accumulated sales amount of 28 billion 100 million yuan, to achieve sales area of 2 million 433 thousand square meters, the average selling price is about 11550 yuan / square meter, compared to 2010 9612 yuan / square meter annual average sales price rose 20%.

Fuli real estate in 1~5 months total sales amounted to 10 billion 860 million yuan, to achieve sales area of 704 thousand square meters, with the average sales price of 15426 yuan / square meter, the average sales price in 2010 was 12955 yuan / square meter, up 19% before and after.

The sales performance of Biguiyuan, Jindi group, Hengda Real Estate and Shimao real estate increased significantly in the first five months of this year. Meanwhile, the average selling price of the four developers was 6335 yuan, 13993 yuan, 6936 yuan and 13046 yuan per square metre respectively. The average sales price of the four developers in 2010 was 5483 yuan, 12372 yuan, 6393 yuan and 12055 yuan per square meter, respectively.

In addition, the increase in the index of [2.39 2.14%] and agile music was 4% and 2% respectively.

In the sample developers who studied this newspaper, the average selling price of 1~5 this year decreased from last year only to Vanke, Hengsheng real estate [2.21 -0.45%] and Jia Zhao Ye.

Among them, the average sales price of Vanke in the first five months was 11579 yuan / square meter, compared with last year's 12049 yuan / square meter annual average price dropped by about 4%, Hengsheng real estate and Jia Zhao industry decreased by about 11% and 33% respectively.

Developers pressure on price increases

Investment real estate [16.73 1.58% shares] the relevant person in charge told this newspaper interview that most developers' selling price is still rising in the market, indicating that the developers are still not making substantial reductions, because the supply and demand relationship has not yet undergone fundamental changes, and the real estate enterprises' price reduction power is obviously insufficient.

At the same time, he believes that limited to a variety of factors, developers will not choose to cut prices unless they have to. But in order to promote sales, many real estate enterprises will choose to make fine decoration, do apartment optimization and project hardware upgrading, so as to improve the product's performance price ratio, which also to a certain extent leads to further rise in housing prices.

It is noteworthy that part of the real estate business in May single month sales average price has decreased, showing that the market stalemate is undergoing subtle changes.

According to the sales figures published by Vanke, the average selling price of Vanke in May was significantly lower than that in the first 4 months of this year, which means that Vanke carried out an appropriate price adjustment in May, from April's average price of 12322 yuan / square meter to 10087 yuan / square meter, the decrease was 18%.

At the same time, Hengda Real estate sales contract reached 7 billion 780 million yuan in May, the contract sales area was 1 million 132 thousand square meters, the contract sales average price was 6871 yuan per square meter, slightly lower than the 7028 yuan / square meter in April; the ocean real estate [3.50 -0.57%]5 sales amounted to 1 billion 900 million yuan, the sales area was about 136 thousand square meters, and the selling average price dropped to 13970 yuan per square meter.

When the deposit reserve rate was raised again, the international rating agency Standard & Poor's in June 15th reduced the overall rating of China's real estate industry from the previous "stability" to "negative". At the same time, it predicted that the prices of mainland China would be reduced by 10% in the next 12 months, and once again triggered a discussion on the market trend of housing prices.

S & P believes that although many real estate companies are satisfied with real estate sales in the first 5 months of this year, sales are expected to weaken as the effectiveness of the tightening policy appears.

At the same time, it is expected that China will adjust the real estate prices in the second half of 2011. If sales are sluggish, the liquidity of developers will soon be exhausted.

Xie Yifeng, chairman of Guangdong knife and real estate consultancy agency, told the newspaper that China's real estate industry's credit rating was downgraded, indicating that the adjustment period of China's real estate industry is coming. As the monetary policy continues to tighten, market sales are sluggish, and Housing enterprises' inventory and debt rates rise, the risk of most housing enterprises' capital chain breaking will increase.

In his view, especially after the sixth increase in the deposit reserve ratio this year, the housing enterprises' capital chain was further compressed.

It is expected that developers will implement a price reduction strategy in the third quarter, and developers who will carry the property price will be eliminated by real estate regulation, and the overall housing price may be substantially adjusted in the second half of the year.

However, the majority of the industry still believes that although the current sales promotion information seems to indicate that housing prices are beginning to show signs of downward trend, it is still difficult to judge whether the price inflection point will occur in the second half of the year. Especially in June, the property market is still dominated by a small discount.