Private Express To Build E-Shopping Mall &Nbsp; Logistics Scrimmage E-Commerce
After Taobao and Jingdong mall and other e-commerce enterprises extend their tentacles to the logistics and express boards, private express companies are ready to move upward to build their own online shopping mall.
Now, e-commerce and logistics express, this pair of coexisting partners and competitors, is playing a big penetration with you and me.
Recently, the domestic "three links and one Da" (Yuantong, Shentong, Zhong Tong, rhyme) and Shun Feng. express Many private couriers have disclosed their plans for e-commerce, and began to deploy self built electronic mall.
Among them, the tanton "full networking" will soon be launched on September, and Shentong electronic mall will be on the stage in October. From specialization to integration, e-commerce and the express delivery industry will soon change.
Before that, Taobao first began to invest in logistics warehousing and distribution. Jingdong mall is financing $1 billion 500 million to prepare for the logistics industry.
When the "Taobao" have their own logistics base, when "tantamount" have their own online shopping mall, is it the beginning of the split battle or the curtain of the industry's great harmony?
At present, the development rate of e-commerce is 5-6 times that of logistics express. Electronic Commerce The annual growth rate is around 300%, the express is 40%-50%), the current private courier giants are mainly dependent on the development of e-commerce enterprises. For express companies, it is reasonable to want to go up. At the same time, logistics Express has now become a "short board" of e-commerce. Taobao and Jingdong will go down naturally.
The convergence of the two industries is a trend, but at this stage, the courier companies are more difficult.
From express delivery to e-commerce
The express industry has come up with a way of "treating people by their own way" -- self built electronic mall.
At present, the preparatory work for the "full networking" of Yuantong online mall has been completed, and will soon be launched in September. This e-commerce platform is built by B2P2C and the National Federation of industry and commerce, and publishers. After the line, the mall and express can achieve seamless docking. There are not many details to be disclosed at this stage.
In the same way, there is Shen Tong's electronic commerce platform in Hangzhou. According to people familiar with the matter, Shen Tong is investing heavily in this regard. The amount of investment is calculated according to "billion". The fastest platform can be launched in October with a target of B2C. "Several large domestic express companies have come in. What happens when the express business is done? It is clear at the moment that the line is clear," because the business secret can not be further elaborated.
Several major express companies in his mouth, apart from Tantong and Shentong, have rhymes. Rhyme is not only building e-commerce platform, but also preparing to develop a third party payment system similar to Alipay, and the partners may be postal savings bank.
In addition, Zhong Tong and Shun Feng express also expressed the idea of entering the field of electronic commerce in public.
However, the e-commerce industry is looking coldly at the time when the companies are building their own electronic mall in full swing. A person from the market department of an e-commerce platform in China said that e-commerce can not be launched without the downstream logistics and express network. It is necessary to play B2C and express companies from products, marketing to backstage technology. Every link needs to work hard.
Such assertions may be subjective, but there is a factual basis. In fact, the current round of self built e-commerce boom is not the first test of water in the express industry. In 2010, China Post had worked with TOM group to cooperate with "post music network", and B2C business was among them. However, after online, the results were not satisfactory. Despite relying on the postal network that covers every corner of China, in the many B2C websites, post Lok net has hardly appeared in the industry.
The huge network, such as China Post, has made B2C so difficult. The above engaged in e-commerce said that the difficulties faced by private couriers to come to sub electricity supplier enterprises will be even greater. The current round of self heating may not substantially shake the e-commerce industry.
In recent years, the low profit is an important factor for the express company to extend to the upstream of the industrial chain. Xu Yong, chief consultant of China Express consultancy network, interpreted the "complex" of private express. But this extension can only serve as a phased attempt and supplement. For the express and the electricity supplier's respective markets, the future "specialization" is the only way for the two sides and the way to win.
This year, the loss problem of express industry is prominent, and most of the express company's profit will be reduced to less than 5%. {page_break}
From Taobao to big Logistics
Express companies are also not optimistic about Taobao's upstream crossing.
On the one hand, the electric business enterprises are watching the private express cross boundary, while the other business enterprises are also carrying out cross-border actions. Similarly, express companies are not optimistic about Taobao's upstream crossing.
In April 26th, Alibaba signed an agreement with Zhejiang post logistics Day Day Express Ltd. The two sides will cooperate in the fields of logistics, warehousing and distribution to provide international express logistics services for Alibaba's aliexpress.com.
This is one of Alibaba's actions in the field of logistics. Prior to that, Alibaba's Taobao has started the "big logistics plan", including Taobao logistics platform, logistics partner system and logistics service standard system and other three major areas.
For a while, the express delivery enterprises are in danger. However, Taobao said that at the present stage, it will not involve the express service which is contacted with customers at the back stage. The logistics service provided by Taobao mainly involves the front-end of logistics, which solves the problem of warehousing and delivery for businesses.
At present, Taobao has set up four distribution centers in four cities of Beijing, Shanghai, Shenzhen and Chengdu. At the same time, Taobao will cooperate with the third party logistics and build multiple distribution centers in more than 20 provinces and cities nationwide.
Starting from the trial run of Taobao logistics, the daily processing capacity has surged from dozens to 2000 pieces. If the progress goes smoothly, the big logistics plan will also start collecting payment services, from the integration of logistics information flow to the comprehensive integration of capital flows.
Like Taobao, extending the tentacles to the logistics express industry is the Jingdong mall. This year, Jingdong mall will continue to increase investment in logistics and start construction of 7 first-class logistics centers and 25 two level logistics centers.
According to the planning of Jingdong mall, its recent $1 billion 500 million financing will almost be invested in logistics and technology research and development projects. In the next 3 years, it will invest 5 billion yuan ~60 billion for logistics construction. Now, Jingdong mall has logistics projects separately located in Beijing, Shanghai, Chengdu and Wuhan.
At present, the development speed of e-commerce is 5-6 times that of the logistics and express industry. The warehousing and distribution under the line has become a short board of its expansion, and self built logistics is the general trend.
People who engage in e-commerce say that because the domestic express industry depends largely on the e-commerce market, the difficulty of the electricity supplier enterprises going down is far less than that of the express delivery companies.
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