"Rabbit Logo" President Lu Peiqiang Business Philosophy

Lu Peiqiang, President of rabbit logo

Later, it was discovered that this series of serial numbers was actually the leading actor behind this huge children's fashion conference. Lu Peiqiang, President of Limited by Share Ltd of Hongkong rabbit label International Group, was unable to give up in the innovation of Chinese children's fashion brands.

Wise thinker

Lu Peiqiang, once a Chinese pupil whose clothing was difficult to express his children's nature, was in Hongkong. After starting from the international trade processing list of children's clothing and learning the way of clothing management, and after digging the first barrel of gold in the market, the man who had an avant-garde, broad-ranging vision and delicate feelings decided to build a brand of advanced children's clothing that could lead the fashion children's dress culture and create children's dress concept and value revolution.

Teenage fashion is Chinese fashion! Let Chinese children dress more beautifully. Lu Peiqiang begins to realize his dream deeply hidden in the bottom of his heart.

Lu Peiqiang is well aware that children's clothing business is faced with two generations of children and parents. Only by studying the characteristics of children's consumption psychology, studying how to guide and enhance the aesthetic vision of parents, studying the changes of children's wearing patterns, and refining children's consumption demand into multiple levels, our children's fashion brands will be more effective in market competition.

In August 1998, he founded the brand "rabbit rabbit mark" that embodies children's "pure, good and intelligent" in Hongkong.

In view of the fact that the added value of Chinese children's clothing is not as good as that of the international brand, Lu Peiqiang positioned the core value of the brand competition market in full of artistic vitality and modern spirit of innovation.

Taking advantage of the taste of children's fashion, Lu Peiqiang and his R & D team decided to choose black and white to disguise the innocence of children after inspecting all kinds of excellent children's clothing at home and abroad.

Lu Peiqiang explained this bold move: in the colorful colors, black and white are the most beautiful and pure colors in human society, which can give people a sense of classic.

The black and white elements evolved into the leading elements of the brand. Not only can they win the urban children with outstanding personality in many children's clothes, but they can also show the personality of "rabbit logo" brand in the numerous children's clothing, and enhance the cultural quality of the brand.

Faced with peers' puzzled eyes, Lu peqiang joined hands with Liu Yang, a famous fashion designer in China. He invested heavily in Beijing to hold the first large-scale children's fashion conference in China, with two black and white colors as the keynote and colorful colourful ornament. Through the fashion design of children's learning, games, fun, festivals, sports and other living conditions, the classical simplicity, personality taste and fashion romantic children's life style was deducted to the extreme.

The black and white fashion strategy of the "rabbit mark" brand touches the capital and touches many children's parents and fashion dealers.

When countless dealers rushed to the China International Clothing Fair "rabbit mark" brand booth to sign the contract of joining, when the "rabbit logo" black and white children's fashion created a miracle of selling millions of pieces annually, the joy of Lu Peiqiang's heart quietly rose to his face.

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