Secrets Behind The "Suggested Retail Fake" Of Footwear And Clothing Products

On January 21, yesterday, under the mediation of the industry and commerce department, Ms. Tang received a refund of 200 yuan and said, "I can't believe the suggested retail price anymore."

Ms. Tang, who lives in Evergreen Garden, saw a pair of shoes in a store in Wujiashan on January 9 this year, and the "suggested retail price" was 728 yuan. The waiter said that this "suggested retail price" is the national unified price set by the manufacturer, and the retailer must sell at this price, otherwise, the manufacturer will be fined. Now the store is having a New Year Promotion , 50% off. After bargaining, Ms. Tang finally bought it for 200 yuan.

I thought I had bought a bargain, but after only two days of wearing them, the shoes suffered from serious degumming and skin peeling. The shoes with an original price of more than 700 yuan are broken? Mr. Tang went to Changqing Industrial and Commercial Office complaint , request for rights protection.

The industry and commerce found that this pair of shoes was a regular product produced by a factory in Wenling, Zhejiang. The sign on the shoes says that the suggested retail price is 728 yuan. But the actual purchase price is only 36 yuan. The manager of the shoe store said to the industrial and commercial staff, "The suggested retail price is the sign provided by the manufacturer at the time of purchase, not distributor Any dimension. "

After mediation, the store returned the goods and compensated Ms. Tang 100 yuan for the round-trip taxi fare.

Industrial and commercial personnel found that labels such as "suggested retail price" and "national unified retail price" can be seen everywhere in clothing, shoes and hats stores, but the actual sales price is often far lower than the indicated suggested price, unified price, and some even have a 50% or 30% discount.

In this regard, the insiders said that the introduction of the suggested retail price and the national unified retail price was intended to restrict the retailers to change the retail price without authorization and maintain the brand image. But now it has evolved into a means used by some manufacturers to mislead and deceive consumers.

Mr. Meng, who has been in the clothing business for many years, said that the suggested retail price is actually the highest price. For better brands of clothing, it is generally more reliable for consumers to buy at a discount of 2-4%. However, some small garment factories arbitrarily overstate the suggested retail price, which is purely to allow retailers to gain more profit space. They want to expand sales through psychological warfare with consumers. In fact, such suggested retail prices are highly variable. Some are five or six times of the actual retail price, and some are even larger. Even if sellers cut prices, their profits will not be affected in any way.