Shandong Speeds Up Garment Brand Construction With Scientific And Technological Innovation

Just in the past 2010, China's garment industry is in the post crisis era of industry recovery and structural transformation of the starting period. This year, the progress of the industry has been intertwined with various new and old constraints. Production, investment, domestic sales, export, and enterprise benefits have shown different degrees of warmer trend, but at the same time, inadequate construction, rising costs, market fluctuations and rising prices have also become a prominent problem restricting the development of the industry.

Yang Donghui, vice president of China Textile Industry Association, presented "outstanding awards of the year" to Ruyi group.

In such a special year, Shandong However, it has been very active in the market of China's garment industry and has made remarkable achievements. It not only embodies the overall strength of internal strength, but also lays a solid foundation for further development in the 12th Five-Year development.

　 2010, thick and thin casting brand.

As we all know, Shandong textile enterprises have been playing a pivotal role in the whole country and even the whole world. Clothing enterprise The position throughout the country does not seem to be in the forefront. But in 2010, Shandong garment enterprises finally took the lead in the national rankings.

From the China Textile Industry Association and the China Textile Information Center, "the top 10 of China's garment industry competitiveness in 2009~2010", the groom, the synoptic group, ranked first place, the group of eighth, the Qingdao red collar group tenth, and the Qingdao top Group Holding Co., ranked third in the top 10 of the knitting industry. In the list of the top 500 competitive industries in China's clothing industry in 2009~2010, there are 54 enterprises in Shandong's textile and clothing market, and 10 clothing enterprises. Nanshan, Ruyi, Hinur, Lu Tai, Yi Fa, Ya Li, red collar, LAN Yan, Dai Yin and Shu long are all in the front row. At the same time, these enterprises also have a place in the top 100 textile and garment enterprises and 100 export enterprises.

While the internal industry has been affirmed by the industry, Shandong's clothing has always been relatively weak brand building has also been blowout development in this year. "2010 is the year when the Provincial Association hosts exhibitions, contractors, exhibitions and groups to participate in the exhibition, so as to speed up the construction of Shandong's clothing brands and expand their popularity in the industry and consumers." Xu Guangning, Secretary General of Shandong garment industry association, introduced to the "textile and clothing weekly" reporter.

As a touchstone for reviewing the color of Chinese clothing brand, the China International Garment and apparel fair of March has become the most convincing platform for the competition of clothing brands across the country. In 2010, the number of exhibitors in Shandong apparel group increased by 67% over 2009. Among them, the group named CHIC held the opening ceremony of the "CHIC" opening ceremony, and launched a special brand release. Ruyi group held the nomination of Ruyi 2010 China Fashion Forum. Shu Lang won the only "best innovative product display Award" at the exhibition, and won the China clothing brand annual award Innovation Award. It is no exaggeration to say that the leading role of CHIC in 2010 was dominated by Shandong clothing companies.

The most commendable thing is that in 2010, the first Shandong clothing Home Textile Exposition was held in Confucius's hometown of Qufu. A total of 139 enterprises participated in the exhibition, covering an area of 14000 square meters, including the leading enterprises of Ruyi, Hinur, Ye Li Ya, Tabor, Yi Fa, Nan Shan and Shu long. They launched the brand series and released the first annual award of the Shandong clothing brand. In another important aspect of snatching the right to fashion discourse, in the activities of China Fashion Week at the end of October, Zhang Yihua, chairman of Qingdao Yihong group and Zhang Chongwei, chairman of BMW special company of Qingdao, won the title of "top ten designers" in China, which showed the rise of Shandong's fashion designers.

　 Brilliant "11th Five-Year", final balance of product structure

You may be surprised to see the achievements made by Shandong clothing in 2010. But after reviewing the remarkable progress made by the garment industry in Shandong during the whole 11th Five-Year, you will find that this is a concentrated outbreak of steadily developing industrial clusters after solid accumulation and steady improvement.

　 Brand is highly developed.

"Over the past 5 years, enterprises and enterprises in Shandong have increased significantly in scale and output, increased export earnings, doubled the efficiency of enterprises, expanded the brand impact, improved the product mix, and led the industrial clusters and leading enterprises." Liu Jianguo, executive vice president of Shandong garment industry association, said.

According to Liu Jianguo, at the end of 11th Five-Year, the number of Enterprises above Designated Size in Shandong's clothing industry increased from 1.87 to fifteen at the end of the "625" period. The output of clothing at the end of 11th Five-Year was doubled from the end of the "fifteen" period, from 1 billion 700 million to 3 billion 400 million; the export earnings of garment industry increased by 57.4% from the "fifteen" end, from 5 billion 438 million U. S. dollars to 8 billion 500 million dollars; the profits and taxes and profits of the clothing industry were increased by several times and more than that of "8 billion 500 million"; the profits and taxes increased from yuan to yuan, and the profit increased from yuan to Yuan Yuan.

In terms of brand names, the Chinese famous brand in Shandong's clothing industry has increased from 2 in the early fifteen to 12 nowadays. The number of famous trademarks in China has increased from 2 to 8; the Shandong brand has increased from 29 to 43, and Shandong's famous trademark has reached 51. During the "11th Five-Year" period, the clothing brand of Shandong Province won the "potential award" in the annual awards of the Chinese clothing brand. The red collar and Elia won the "quality award", and more than ten brands won the nomination award.

　 Leading enterprises improve industrial structure

In his interview with Liu Jianguo, he had great importance and pride in two changes: first, the product structure of Shandong clothing has been effectively improved; two, industrial clusters and leading enterprises have played a leading role in these 5 years. Because the former is an old problem that has been restricting the diversified development of Shandong's clothing industry, and the latter is the lifeblood of any local industry. These two points have made great breakthroughs during the "11th Five-Year" period.

The serious imbalance between men's clothing and women's clothing in Shandong province has been improved with the emergence of a women's clothing brand from Yantai. Shu Lang through the five phase of the transformation project, not only make Shandong women's clothing suddenly rise, but also let a national and even the world's women's clothing production R & D base rise, and also paved the way for the Shandong women's clothing listing. But the success of the brand is far greater than the surface. It provides a new development idea and a way for Shandong's garment enterprises. The most important thing is to tell people: Shandong people can also make women's clothing and do well.

Through the implementation of the "11th Five-Year plan", Shandong's national industrial clusters reached 4: Zhucheng, Tancheng, Jimo and Zaozhuang, and the provincial textile and garment production base reached 11. The state-level technology R & D center of the clothing industry in Shandong has reached 4: Ruyi, Yi Fa, Lu Tai and Lan Yan, an increase of 2 over the end of "fifteen"; the provincial technology center reached 9, an increase of 3 over the end of "fifteen".

What is the role and influence of leading enterprises? What is the role and influence of the leading enterprises in Shandong? In May 2010, Ruyi group purchased Japan's largest RNA garments listed company in one fell swoop. Through the integration of global resources, it quickly completed the transformation of the domestic outstanding fabric industry group to the fashion and international fashion brand group, and entered the leading ranks of the national garment industry at one fell swoop. In the November of 2010, he made a successful listing of A shares, and raised 1 billion 350 million yuan at a time, which laid the foundation for building a new Chinese men's giant. Although the great success of these two was revealed only in the last year of 11th Five-Year, their locomotive driving role in the past played an immeasurable role for the pulling and upgrading of the whole industry.

　 Future, Technological innovation Guide

　　历经辉煌的2010年，在未来的5年，快速崛起中的山东服装有何打算呢?山东省纺织工业协会会长夏志林认为，未来，山东服装将全面落实科学发展观，坚持走新型工业化道路，推进信息化和工业化融合，以打造山东半岛蓝色经济区和开发建设黄河三角洲高效生态经济区为契机，转方式、调结构，加快采用先进适用技术改造提升传统产业的步伐，紧紧依靠科技创新、促进产业升级;在继续抓好服装、家纺两条产业链建设的基础上，积极发展产业用纺织品;大力开拓国内国外两个市场，积极培育名牌产品、特色产业集群和大企业集团;按计划淘汰落后产能，大力推进低碳经济，努力提升企业技术装备水平、产品质量水平和节能减排水平，构建产业优势突出，经济效益好、资源能源消耗低、环境污染少、市场竞争力和可持续发展能力强的产业体系。

When it comes to the specific goals of Shandong clothing in 2015, 5 years later, he said: first of all, clothing production at above scale has reached and maintained 4 billion pieces, with sales revenue exceeding 300 billion yuan, an average annual growth of 13%, and export earning of foreign exchange reached 15 billion US dollars, with an increase of 13%.

Second, the proportion of major enterprises' equipment in the domestic advanced level has reached over 90%, among which the international advanced level has reached over 50%, and the level of enterprise informatization has been greatly improved.

Third, we should focus on cultivating 5 independent brands with annual sales revenue of over 10 billion yuan, and cultivate 15 independent brands with annual sales revenue of more than 1 billion yuan, so as to increase the proportion of the export of independent brand products. Striving for more than 60 famous brands in Shandong.

Finally, efforts should be made to improve the construction of state-level industrial clusters and state-level R & D technology centers. The number of state-level famous cities and industrial clusters increased from 4 to 8, and the state-level technology centers increased from 4 to 7.