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Ordos Settled In Chongwenmen, Beijing

2011/1/14 11:53:00 66

January 13, 2011, to celebrate Erdos The flagship store officially settled in Chongwenmen, Beijing. Ordos set up the opening ceremony of the theme of "soft Art Tour" at the new store. The whole event will be Erdos cashmere as the core and foundation, integrating world class resources for Ordos and upgrading from "Cashmere brand" to "cashmere fashion brand". brand The pursuit of it will bring new Ordos brand experience to the people of Beijing.

In China and the world, it is hard to tell whether cashmere is a business card of Ordos or Ordos. Cashmere Business card. In the 80s of last century, Ordos made Chinese people begin to really enjoy the Chinese national treasure cashmere. In 2008, Erdos began to upgrade its brand from "Cashmere brand" to "cashmere fashion brand", hoping to bring a higher level of cashmere enjoyment to Chinese people.

The appearance of Chongwenmen flagship store in Erdos

As a result, all fabrics with cashmere style such as cotton and silk are used by Ordos. All the international fashion masters who know well the cashmere spirit are introduced by Erdos, Gille Dufour and Jen Mo Bi. The culture of all cashmere characters such as grasslands and goats are excavated by Erdos. Therefore, Ordos not only brings warm cashmere sweaters to people in autumn and winter, but also brings people all the cashmere fashion, style, art and culture in spring, summer, autumn and winter. Thus, there is such a "soft art journey".

Softness is the most prominent feature and spirit of cashmere. Only by its softness can we be sensitive; only with its softness can we tolerate; only if it is soft, can we be refined; and only by its softness can we surpass ourselves. This is what Ordos wants to see through the soft art journey. Ordos hopes softness can bring a better 2011 New Year for people.

Technology blossoming soft Art Tour

The multimedia Hologram Dance with the theme of "soft Art Tour" is a beautiful opening. It is a vivid interpretation of the noble and soft aesthetic feeling of Ordos in the past thirty years. The development of Ordos in the past 30 years, the soft art trip brought by Ordos from Paris to Beijing and the integration of the world's top resources, with the blend of multimedia video and ballet dancers, with the weaving of love and scenery, art and technology, gracefully reach people's hearts.

With the help of the existing scenes of shop staircases, walking out of the cabin like scenes, passing through the soft art journey and bringing the more realistic soft art, Ordos's autumn and winter fashion, Ordos's soft art has become more and more real into the hearts of the guests. 2010.

Ordos soft Art Tour Fashion Show

After the fashion show, the interaction between Du Fu and the guests is a climax. From the perspective of top designers, Du Fu explains the artistic inspiration of this season's fashion and invites guests to make fashion costumes for them, to show off and create soft models of artistic temperament.

After the dream, the distinguished guests were invited to experience cashmere fashion in 2010 autumn and winter international fashion Masters Series. From the fantasy of audio-visual to the delicate taste of touch, Ordos soft art tour has mobilized and sublimated all the senses of guests, so as to really accomplish this journey of soft art.

Erdos new art space appears in Beijing

The flagship store in Chongwenmen, Beijing, is designed by the global luxury expert Jen mendby, adhering to the spirit and tradition of Erdos, cashmere as the inspiration, introducing the top quality materials, with the outstanding features of the boutique. 480M2's spatial layout shows the vision and conception of fashion and internationalization.

Erdos art director Jilin Du Fu introduced fashion for guests.

Entering the flagship store, the first thing that comes into view is the freehand brushwork screen in the shop center and the "bookshelf" on both sides. The wide windows provide a large display location. The art director of Ordos group and the former Chanel art director Jill Du Fu are undoubtedly lighting the Ordos fashion with art. The lighting design in the store adopts soft bottom lighting and bright spotlight, cashmere smell and natural texture coagulate and permeate the history and precipitation of Erdos. The cosy sofa and the well fitting fitting room reflect the soft care of Ordos to customers in detail.

Softness is the most warm attraction of cashmere, and is the most fashionable expression of Erdos. In the new year of 2011, please go into the top fashion shopping space created by Erdos for the people of Beijing, and experience soft art together with Ordos.