2010 China Apparel Industry Operation Situation And Trend

Industrial pformation and upgrading will not only become the inevitable direction of the development of the industry, but also become the core keynote of the development of the industry for several years.

In 2010, China's clothing industry is in the post crisis era of industry recovery and the starting stage of pattern pformation.

This year, the progress of the industry has been mixed with various new and old constraints.

From the point of view of industry data, the industry indicators in the first three quarters of the year have been rebounded substantially on the basis of the lower base in 2009. Production, investment, domestic sales, export and business efficiency have shown different degrees of warm-up. However, the underemployment, rising costs, market volatility and rising prices have become a prominent problem restricting the development of the industry.

As a result, regional pfer, brand promotion, mode innovation, technological progress, resource integration, capital operation and international cooperation have become the focus and focus of industry and enterprise development.

Industrial pformation and upgrading will not only become the inevitable direction of the development of the industry, but also will become the core keynote of the development of the industry for several years.

Sustained and sound development of the industry

In the 1-9 month of 2010, China's clothing production rebounded sharply, and the output of Enterprises above designated size increased by 18.24% compared with that of the previous year. The total social output increase is expected to be around 10%.

The recovery of domestic and international markets and the apparent growth of demand for replenishment of new products stimulated production growth.

2010, 1-8, China

On the market side, according to the National Bureau of statistics, in the first three quarters of 2010, the retail sales of clothing commodities above the limit reached 400 billion yuan, an increase of 24% over the same period last year, an increase of 7.1 percentage points over the same period in 2009.

According to the statistics of large retail business clothing consumption data of China Business Information Center, sales volume and sales volume increased by 23.05% and 10.30% respectively in 1-8 months.

On the export side, according to customs statistics, in 2010, 1-9 months, our country completed the clothing and

Judging from the operation of enterprises, according to the statistics of Enterprises above Designated Size by the National Bureau of statistics, the number of Enterprises above designated size increased by 5.44% in the 1-8 months of 2010 compared with the same period in 2009, while the number of employees increased by only 2.04%, the average number of enterprises decreased by 3.23% over the same period in 2009, while the average business income of enterprises and the average profit of enterprises increased by 16.04% and 24.17% respectively. The per capita profit, per capita output value and per capita business income increased 28.3%, 19.41% and 19.91% respectively, and the efficiency and efficiency of enterprises increased greatly.

At the same time, the average gross profit margin and profit margin of the industry reached 14.49% and 4.65% respectively, and returned to a higher historical level.

The main business revenue and profit growth of the garment industry increased by 9.62 and 23.6 percentage points respectively over the same period last year.

From these data, the industry has achieved sustained and sound development, and competitiveness and sustainable development capabilities have been further enhanced.

New negative factors frequently occur

We also objectively see that the factors restricting the development of the industry are equally prominent.

First of all, it is because recruitment is difficult to cause the whole industry to fall into the overall operating rate.

According to the association's investigation, in 2010, due to the lack of labor in the garment industry, the overall operating rate of the coastal areas reached only 70%. Many large enterprises also reduced the rate of operation to 80% due to labor shortage and labor costs rising, while increasing the proportion of outsourcing processing. The SMEs with around 50% operating rate were everywhere.

Because of the increasing demand for processing of "outsourcing", some enterprises can not adapt to the order of fast, small and precise. Some reputable enterprises also appear the phenomenon of untrustworthiness such as "sitting up prices".

Secondly, in 2010, rising cost has become an important constraint factor in the development of China's garment industry.

The irrational rise of cotton prices has led to almost all of the fast rising prices of clothing raw materials; the rise of wage and welfare costs and the decrease in the number and quality of labor have greatly increased labor costs; the rise in commercial rents and pportation prices has raised business costs; water and electricity resources have risen in price and energy supply shortage has increased the manufacturing costs of high buildings; several adjusted fiscal policies have raised the cost of industrial credit and so on.

The rigid rise of cost and the further shortage of resources are adjusting the supply capability and structure of the industry.

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At the same time, although the international environment has changed since 2009, the impact of the financial crisis has not been eliminated. The substantial rebound in the international market is still uncertain. The economic and market demand of the developed economies has maintained a low growth rate. Exchange rate issues and trade protectionism are all problems that the industry must face.

International brands accelerated to the Chinese market and extended to the two or three line market.

Competition in the domestic market will become fiercer and more uncertain, and market volatility will also emerge.

In addition,

To sum up, in the face of the improvement of the industrial situation, but the frequent occurrence of new unfavorable factors, from the start of the pformation of enterprises, the overall pformation and upgrading of the whole industry has been carried out in an all-round way. Taking the new industrialization road, changing the development mode, structural adjustment and industrial upgrading is not only the key process of building a "strong garment country", but also the only way for the development of the industry.

Transformation and upgrading in full swing

Regional layout adjustment has become a hot spot.

In 2010, an industrial base area in the Midwest ushered in a large number of active Eastern investigation enterprises.

The situation of the garment industry in the eastern region is changing quietly, and the gradient pfer has been heating up in the enterprises that reformed the industrial chain.

In addition, the company's optimistic expectations for the future employment and consumption in the central and western regions, the market layout of the brand in the inland provinces directly guide industrial pfer, and the order pfer mode will promote the development of industries in the central and western regions.

The brand is advancing further.

Improving the brand contribution rate has become the core work and common concept of enterprises to resolve unfavorable factors and effectively open up the domestic market.

How to promote brand promotion in cultural creativity, product development, style innovation and so on, and further enhance the added value of products has become a required course for enterprises.

Pattern innovation is emerging one after another.

In 2010, innovation became the main theme of the industry. Innovation is not only the consensus of the whole industry, but also the key to the survival and development of enterprises.

Enterprise mode innovation, brand mode innovation and the following channel innovation, product innovation and cultural innovation have emerged in an endless stream of industries.

Innovation not only subdivides the industry and the market, but also opens up the breadth and dimension of the market, which adds vitality to the industry and shows a broad industry prospect.

Scientific and technological progress is advancing vigorously.

In 2010, the progress of science and technology in garment industry progressed smoothly, and it has been deepened gradually, extending from hardware of equipment to integration of two technologies.

At present, the fashion manufacturing mode is facing changes in the whole world. Flexible manufacturing, mass customization and other advanced production concepts have entered the industry line of vision.

Manufacturing process reengineering and process management informatization have been gradually implemented in traditional large flow enterprises.

"Quick reaction" is the magic weapon for the brand to remain invincible in the market. "Fast" must rely on the support of high technology, such as information technology.

Scientific and technological progress has become a collective conscious action in the industry.

Resources integration, capital operation and international cooperation are all important points.

With the deepening of market competition and brand competition, brand enterprise's industrial chain integration ability and industrial resource allocation ability have become one of the core elements that determine brand competitiveness.

Competition in the future will be further reflected in the integration of industry resources. The level of resource integration will affect the competitiveness of enterprises.

At the same time, the future competition will also be the competition of capital strength of enterprises.

The power of capital will play a more important role in the future market.

The same garment enterprises have reached the same goal in terms of capital operation. "Queuing and listing" has become an industry highlight of the garment industry in 2010.

With the increasing internationalization of the domestic market and the accelerated pace of internationalization of Chinese brands, international cooperation in industries and enterprises has become increasingly common.

Production cooperation, product cooperation, design cooperation, marketing cooperation, brand cooperation and capital cooperation will bring more and more international garment enterprises. The internationalization of the garment industry will become more and more high.

All the highlights of the industry show the direction of the development of the same industry, showing the same industry development path, that is, the structural adjustment, pformation and upgrading of the whole industry, and lay a solid foundation for the construction of "clothing power".