Wenzhou Is Becoming The Next Global High-End Menswear Manufacturing Base.

Recently, the Wenzhou economic and Trade Commission, the Wenzhou chamber of Commerce and the Australian wool Bureau jointly held the "global high-end men's clothing Cooperation Forum" at the Shanghai world financial center.

According to the insiders, this is the strongest voice of Wenzhou's industry after the Wenzhou industry put forward the "regional brand" worn in Wenzhou in 90s of last century, and stands at a higher level.

The change of global industrial structure has brought an excellent opportunity for Wenzhou to build a global high-end menswear manufacturing base.

The words of Zheng Chenai, President of Wenzhou chamber of Commerce, showed Wenzhou's strength and strength.

"At present, the development of Wenzhou's industry is enough to support it as a global high-end menswear manufacturing base. Wenzhou is exploring a way to develop China's world famous brand with global industrial chain cooperation."

According to the reporter, after 20 years of rapid development, Wenzhou has more than 3000 home manufacturing and circulation enterprises, with an annual output value of more than 58 billion yuan.

Wenzhou also has 16 well-known trademarks in China, 9 Chinese brands, and 17 national inspection free products.

Zheng Chenai said that in the important area of men's clothing manufacturing in China, Wenzhou's biggest feature and advantage is to cooperate closely with international high-end brands, and it can be described as an important manufacturing base in the world and at the high end of the world.

Statistics show that "made in Wenzhou" has become the first choice for many international high-end men's clothing orders.

Hundreds of international high-end brands such as Armani, Zegna, Versace, Gucci, SARAR and Martha have close contacts with Wenzhou enterprises.

Domestic high-end men's clothing brands such as nine herd kings, Li Lang, seven wolves (35.07,0.00,0.00%), Tai Zi Long and Qipai have also maintained long-term and stable cooperative relations with Wenzhou.

At the same time, a survey on the international cooperation of 16 Wenzhou senior men's wear brand enterprises, including 30.89,0.00,0.00%, Xia Meng, France, Zhuang Ji, Jordan, Bai Xian de and Gong Zhen, also showed that the total scale of the 16 factories reached 738 thousand square meters, the total number of employees was 19068, the designers 495, and the foreign designers stationed in Wenzhou were 28 people in the city of Wenzhou.

In 2009, the total output value of the 16 high-end men's clothing enterprises was 9 billion 170 million yuan; the annual senior men's clothing was 9 million 758 thousand (piece sets); the average price of its main products was 3807 yuan, the highest price could reach 12000 yuan, and the high-end men's clothing with a market price of more than 5000 yuan was 1 million 569 thousand (piece sets).

Zheng Chenai said: "Wenzhou's industrial advantages and the municipal government's plan to build a global high-end menswear manufacturing base" has become the first step in Wenzhou's industrial pformation and upgrading.

In addition, the Wenzhou chamber of commerce also plans to set up a "global high-end men's wear leadership club" in a year's time to integrate the global high-end men's clothing from the brand, the manufacturing to the elite of the whole industry chain, and to serve the cooperation and development of the global high-end men's clothing industry.

After decades of rapid development, China's (8.80,0.00,0.00%) market has grown from immature to mature, from primary customization to ready-made clothes consumption, and is gradually entering the high-end consumption stage, including advanced customized consumption.

How to promote high-end consumption, improve the added value of technology, change the quantity of Chinese manufacturing from doing quantity to making value, this is also an important content of China's pformation and upgrading.

Processing and manufacturing separation and pfer are becoming more and more obvious. In the traditional sense, "making and selling" has begun to achieve separation. The global manufacturing industry is pferring to Asian countries. This shift makes the industry more subdivided and more professional. Another expert points out: "brand culture value is often elevated indefinitely, while manufacturing quality value is often underestimated. This is the contradiction and confusion caused by imperfect combination of industrial chains. In fact, product quality is an important part of brand, and high-end brand is the same. High end manufacturing technology development, quality improvement and market protection, especially brand marketing and other industrial chain links, should be done together. That is to say, without the development of high-end manufacturing industry, there can be no development of high-end brands." the industry believes that, at present, the industry's marketing and