The Market Of Outdoor Footwear In Hainan Is Uneven.
November 12th, for donkey friends, equipment is essential. Today, in pursuit of the increasing number of characteristic tourist groups, outdoors The shop should be everywhere. "But I lived in Hainan for 7 years, playing for 5 years in the open air, and walking around the streets of Haikou. I didn't see a variety of outdoor stores." The senior donkey friend fisherman sighed.
Outdoor stores are numbered.
Reporters followed the fishermen around Haikou, and found that there were few shops selling outdoor products. The products of various stores were also uneven, which was difficult to meet the consumption needs of various outdoor sports enthusiasts.
Tianyun, located on the Dragon Kun North Road, has few products and is located in high-end.
market
Route, but the price of outdoor products is not high. If its members enjoy a twenty percent off discount, the staff say it is to establish the store's image with quality.
At home in Haidian island.
Storefront
The area is similar to Tianya outdoor, but its products are various. It is located in the middle and low end. If you are an outdoor friend, you can buy the equipment you need at the right price.
Some donkey friends reflected that there were two stores in the liberation West Road and Xinhua North Road, which also ran outdoor stores. Now they do not know where to move.
Opposite the Xiuying wharf, there was originally an outdoor goods shop called the walking world. Only a brand "HeineKen high" was operated, mainly knapsack.
Donkey friend tadpole said that she had bought a 35 liter bag, and felt that the design was very humane, and the system was also very good. It was hot sweat that did not feel close to her body, especially after sale service. "Unfortunately, I took a friend to look for it some time ago, but I could not find it."
Lack of product size
According to the personage inside the industry, there is a long term product in Haikou outdoor goods shop, which makes it difficult for the real demand to buy the ideal products. The facade and scale are too small, so it is difficult to put them on the street of clothing shops.
In addition, because of the lack of packaging and brand awareness, operators always use the traditional "old customers with new customers" marketing law, lack of publicity, so that many donkey friends do not know.
An Alice friend said that there were "outdoor brands" sold in Haikou shopping malls.
Columbia
","
Pathfinder
There is a "polar backpack" store in Sanya pedestrian street. The three are most famous for "Columbia", but the price is the highest. Unfortunately, apart from clothes and shoes, the outdoor products are less.
The route of the Pathfinder is similar to that of clothes and shoes. Although the tent is very practical and the price is not very high, it is only a dream for a new donkey to buy a complete set of equipment here, let alone "goods ratio three".
Market calls for industrial development
Hainan is a paradise for outdoor characteristic tourism, but there is no professional outdoor goods mall, which makes many consumers who want to be equipped with equipment from the mainland disappointed.
Mr. Zhang, an Alice friend from Xinjiang, said that from now on, from north to south, more and more people like to go camping on foot, and more and more outdoor equipment and special products are needed. This can form a larger industry and even produce, supply and sell one-stop services.
"Haikou's outdoor products shop generally gives people a feeling of being scattered and chaotic, and some locations are hard to find, let alone easy shopping."
Zhong Jianfeng, who is responsible for Guangzhou Zhuo Heng outdoor products Co., Ltd., general agent of Hainan, said that Haikou needs to have a large market specializing in outdoor products. It integrates dozens of outdoor products brands at home and abroad, and the products are divided into high, medium and low grade products to meet the needs of consumers at different levels.
At present, they are discussing cooperation with the enterprises concerned, and are ready to try to open up such a new road.
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