First Quarter Sportswear Report: Netizens Prefer Leisure Sports Clothing.
Baidu Center for data research 2010 first quarter motion Clothing report shows the first quarter of 2010 Netizen A high degree of attention was paid to casual sports apparel products, accounting for 60.07%, and sports products accounted for 39.93%. The search index of the sports clothing industry was 318741 times per day in the first quarter of 2010. Among them, the international brand accounted for 70.78% of the total, while the domestic brand accounted for only 29.22%.
Sports apparel products attention
In the first quarter, Nike became the most concerned sportswear brand among netizens, with a 26.98% degree of concern.
In the first quarter of 2010, Nike was most concerned about the sports apparel brands of netizens. It ranked the first with 26.98% attention, followed by Adidas's concern degree of 15.50%, CONVERSE ranked third, and Internet users accounted for 9.40% (Figure 1).
According to the daily search data, Nike has been pulling away from other brands and firmly occupied the position of industry leader. In the first quarter of 2010, Nike's average daily search volume was 86112 times, and Adidas and CONVERSE daily average searches were 49527 and 29985 times respectively.
From the average daily search volume, Nike is 1.7 and 2.9 times of Adidas and CONVERSE.
Footwear products in sportswear are 75.94%.
Footwear products in sportswear products have the highest concern, accounting for 75.94%, clothing products concern 15%, sports bag products concern 4.24% (Figure 2).
The top three brands of sportswear shoes products are similar to the overall brand ranking. Nike still takes the lead and the attention is 45.45%.
Adidas and CONVERSE account for 10.79% and 9.68% respectively.
Clothing brands are ranked third on the back to back, with a 10.65% share of concern.
The top three brands of sportswear have changed slightly compared with the overall ones.
The ratio of back-to-back to 10.65% takes third place, while Lining and Anta ranked four or five in 10.29% and 7.9% respectively.
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