Happy Wolf Held The Spring And Summer 2011 New Product Conference

　　 September 17th, September 13th -15, Happy Wolf The trend movement "brilliant 2011" spring and summer new products Release conference It was held in Jinjiang.

It is reported that the theme of this meeting "Yao wonderful" expressed the happy wolf. brand In the face of the confidence and attitude of the brand development in 2011, in order to realize the wonderful leap of the brand, the wolf will strengthen his confidence and welcome the better tomorrow in the new year.

At the meeting, Ding Pengpeng, executive director of happy wolf Holdings Limited, expressed optimism on the development of the brand at this stage. CEO It is reported that in the past two years, the wolf has created new opportunities and space for the brand development through strengthening the internal and external construction of the enterprise itself. Especially after the listing, the wolf fully integrated the brand resources and impacted the Chinese sporting goods market with a brand new attitude. The expanding distribution network promoted the continuous rise of the market share.

Along with the process of urbanization in China, the wolf will focus on strengthening the channel development efforts, selectively and targeted to carry out the rapid "enclosure movement", and at the same time, with the combination of sports and entertainment marketing mode to carry out integrated communication activities. It is expected that a new industrial park with a total investment of RMB 400 million yuan will also be put into use at the end of the year.

At the same time, Yu Jinjie, director of marketing, said: through the understanding of the current trend culture and the mining of brand characteristics, the wolf has put forward four new ideas: "fashion, self glory, health and Sport". They have interpreted the core cultural value of the brand, and a clear positioning will be the basis for the wolf to conduct differentiated operation. In addition, in August this year, the image of the new generation store has been promoted throughout the country, and the fashionable terminal image tends to be in line with international standards.

According to the introduction, the new spring and summer products in 2011 are the core concepts of the "tidal movement". They have introduced four series of all-round sports, outdoor recreation, campus life and urban life, which mainly highlight the fashionable characteristics of the products and their healthy clothes. The unique style of the design will bring different personality experiences to consumers and show the youthful vitality of the younger generation through multiple color combinations.

HOPERISE enters the outdoor market

A few days ago, HOPERISE's fashion and outdoor two series products also appeared in Wanda Plaza, Tiexi District, Shenyang. The appearance of HOPERISE professional outdoor series marks the beginning of HOPERISE outdoor products operation in China. Zhang Ruibiao, general manager of HOPERISE brand, said HOPERISE will focus on building product lines from urban to outdoor.

It is reported that at present, HOPERISE has more than 200 stores in Sweden, Norway and other European countries and Southeast Asia, and its main products are outdoor series. Like the new fashion series, HOPERISE professional outdoor series R & D team is mainly in Germany, but the connotation of fashion products is fashion, personality and introverted, while outdoor products pay more attention to product function and comfort.

Zhang Ruibiao introduced that due to climate differences, the HOPERISE outdoor series will mainly be selected in the first tier cities in the north.

Brand new logo issued by Xiao Yi pi

A few days ago, Shishi little leather clothing Weaving Co., Ltd. held a new spring and summer conference in Shishi. The lively and lovely little models of the art troupe on the T stage, through the form of the sea theme dance scene, fully displayed the 2011 kinds of styles and unique styles of the children's clothing, 2011 spring and summer.

At the press conference, the small models deduce 2011 series of spring and summer new products: sailing series, cool summer series, leisure series and sports series.

As the order will be released, there is also a new logo for small skin. According to Huang Liangsheng, chief executive officer of the company, the original logo of Xiao Pi Pi is a more abstract monkey image. The new standard is a monkey. "We will use these two signs at the same time, using different signs in different parts of the product and terminal." Huang Liangsheng said that the launch of the entity's monkey logo is on the one hand to enrich the connotation of the brand, and on the other hand is to prepare for the next cartoon comic. It is reported that with the launch of the new target, the little leather has also upgraded the entire VI of the company. "We hope to bring the monkey culture to consumers with a more fashionable and more vivid vision, and bring the smart monkey of the little monkey to the terminal." Huang Liangsheng said.