Shoe Enterprises Daphne Brand Flagship Store Stationed In Suning Appliance Plaza, Weihai

September 8th hearing, at the end of August 2010,

Daphne (DAPHNE), a brand woman shoe popular in China's domestic market, operates independently under the company's own brand.

Daphne regional head of Shandong said: "as a domestic fashion brand shoes, with 20 years of successful brand development experience and first-class retail chain management mode, therefore, adhering to the long-term and rapid development of business philosophy, adhere to the win-win concept of market cooperation and development and the magnificent prospect of future development, choose the best place of business and strong brand awareness, is the" Daphne "national chain operation strategy.

At the same time, it is precisely the reason for finalizing the Weihai Suning Appliance Plaza.

Daphne's site selection is very strict. It must be the most prosperous commercial location in the area. The first floor is a separate facade which can be separated from the street store or the first floor of the commercial street.

For shopping mall counters, the area of the business area is no less than 30 square meters, and there must be a matching warehouse. The location of the counter is also the counter of the shopping mall initiative line.

The selection of Suning Appliance Plaza is also a long period of investigation, including lots, business environment, brand names, market attractiveness and other factors.

According to the author's observation, the Suning Appliance Plaza in Weihai is located in the most prosperous section of Heping Road in the center of the city. The main road of Hualian Business District is at the intersection of Heping Road and Xiangyang Street. It is close to Hualian Shopping Plaza, Weihai department store, Hualian Commercial Building, Jindi commercial building and other shopping malls. The surrounding banks, securities, postal services and other supporting facilities are complete. People come and go in an endless stream, and can feel strong commercial atmosphere, which is very suitable for the rapid development of brand businesses.

Regardless of the stringent requirements of Daphne brand to the business premises, or the consideration of brand awareness and market attractiveness, Weihai Suning Appliance Plaza is very compatible.

First of all, the first floor of Suning Appliance Plaza will form the most scarce glass shop window shop in Weihai, and the facade facade will fulfill the demand for pparent facade.

Secondly, the design of floor glass in some locales is more conducive to the display of business image and changes the closed form of traditional shopping malls in Weihai.

Third, stone and glass curtain wall main material design further enhance the quality and grade of the project.

Finally, the reasonable format and brand mix enrich the business connotation of the project.

Suning Appliance Plaza official said, "Suning Electric Plaza will become the first comprehensive commercial ShoppingMall integrating Weihai sunning electric flagship store, brand retail, catering, entertainment, leisure and innovative formats in the downtown area of Weihai.

Daphne has the influence of leading the fashion trend. The Hengdian cinema city brings the unparalleled visual feast to the people of Weihai. KFC, turtles in western style restaurants, flagship stores along the street, first-class consumption environment, huge passenger flow and strong brand cohesion push Weihai Suning Appliance Plaza to the commercial peak, and it is sure to accelerate the new development of Weihai municipal commercial circles.