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China'S Independent Outdoor Brand TOREAD&Nbsp; Pathfinder

2010/8/23 14:35:00 64

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TOREAD Pathfinder Outdoor

TOREAD

Pathfinder brand introduction

Beijing

Pathfinder

Outdoor products Limited by Share Ltd was founded in 1999, is a professional.

outdoors

High and new technology enterprises for R & D, design, production and sale of products.

In 2007, the Pathfinder brand was identified as "China's well-known trademark" and became the "Beijing 2008 Olympic Charter manufacturer", creating the two unique Chinese outdoor products industry.

In 2008, the company built the largest and most innovative research and development center in China's outdoor products industry. The three products were awarded the most prestigious Industrial Design Award in China.

The company's marketing network covers 133 large and medium-sized cities throughout the country, with more than 400 standardized stores. The target consumer group's first reference rate and the top market entry rate all rank first in the industry.

Over the past ten years, the sales volume of the company has grown healthily with an average annual compound growth rate of over 50%.

The rapid growth of Pathfinder is rooted in the dream of the independent brand. The mission of the Pathfinder is to "create excellent brands and share outdoor sunshine life" as the mission. With the "comprehensive outdoor protection" as the brand foundation, the new materials, new technologies and new technologies are widely used to cover all fields of outdoor life. The products can meet the needs of extreme enthusiasts for mountain expedition, and advocate a healthy outdoor lifestyle for the public.

Pathfinder company continues to create three core competencies of "quality, innovation and service", and its management system is improving day by day. The company has passed ISO9001 quality management system certification, ISO14001 environmental management system certification, ISO18001 occupational health and safety management system certification, and has established a standardized corporate governance structure and strict internal control system.

The company attaches great importance to the construction of Pathfinder culture based on "common growth and sharing". Based on this, a unique system of employee welfare distribution has been established, and the idea of sharing has been extended to partners, stakeholders and even the whole society. The company has launched a number of public welfare activities such as "protecting Tibetan antelope", "I want to read", "mother's cellar" and so on.

In 2008, on the day of the Wenchuan earthquake, the company sent two rescue teams to the front line to participate in the disaster relief work, and donated more than 260 yuan.

In 2008, the company also actively supported China's space industry, providing outdoor clothing and equipment for "God seven" related personnel.

Environmental protection and social responsibility have become an important part of Pathfinder culture.

In 2009, the Pathfinder welcomed the ten year anniversary.

In 2009, it was also the beginning of the new long march of the explorer.

This year is the most solid and well prepared one in the history of Pathfinder: the new brand recognition VI system is coming on the stage, the fifth generation store is fresh, and the information construction has reached the terminal and the modern enterprise system to improve the management performance.

The Pathfinder is determined to turn from excellence to excellence and become China's leading outdoor industry and international first-class outdoor brand operator.