How To Manage Store Management By Clothing Agents?

　 With the continuous development of the apparel industry, shopping malls Sale Increasingly fierce competition, as the sales terminal of the agent clothing brand has been paid much attention, and as a visual merchandising store display will affect the overall brand operation effect.

Brand Company's display is usually based on the new season's products. style The elements such as color, fabric, quantity, style and so on are adjusted and adjusted. After forming, they are sent to the agents as the main standards of the company, and are required to be executed according to the basic framework of the company's display samples and collocation manuals.

Before the opening of the new store, the general manager is responsible for the brand. Market The site conducts on-site brand display training or agent company (business) display heads to Brand Company's model shop training, and conducts on-the-spot display guidance for Brand Company's clothing display concept, store display techniques and so on. In operation, it usually displays sample pictures instead of on-site guidance of Chen Ren.

In recent years, the competition in clothing market is more and more inclined to the competition of brand strength. Each Brand Company develops its own strength, continuously increases its agency, and expands its scale. Many clothing brand enterprises also expand the other non garment industries, such as the development of real estate, catering, and so on, in order to speed up the integration of funds.

Under such circumstances, the supervision and supervision of the display of brand shops in shopping centers all over the place are often too long to take care of.

For agents, they are in the terminal of brand clothing sales. They need to implement the store display design plan according to the basic framework of Brand Company. They should not only display the style and display standards of clothing brands faithfully, but also make certain designs in combination with their sales conditions in their shopping malls. In the face of complex and changeable sales environment, agents should constantly adjust and improve to meet the needs of sales, and usually adjust according to various factors such as time to market, promotional activities and climate change. Therefore, the implementation of exhibition is limited and flexible.

In the face of all kinds of pressure on sales, the manager's shopping guide tries hard to adjust the display and make efforts to promote sales, but the effect may not be satisfactory. The reasons are as follows: first, there is not enough training for staff display, and there is not enough training and regular communication before display. The two is shopping guide generally low cultural quality, no formal training in display design, lack of practical experience. The three is the unscientific display management method of agents, which does not play a role in the display. Therefore, as an agent company, showing sales promotion is more than enough.

Improving the level of clothing display is one of the important ways to increase sales of the store. The agent should solve the problem of display design in the clothing store from the actual situation, combined with local characteristics, and ultimately achieve the goal of promoting sales, spreading the brand culture and achieving the greatest business profits.

First, strengthen the training of display. The business market is changing rapidly. Only by learning in time can we adapt to the pace of business. For example, send staff to the Brand Company to receive training directly, or invite the company lecturing lecturing to teach the knowledge of brand display, or adopt other flexible training methods. In commercial stores, the mobility of employees is very large. In order to maintain the stability of operations, a flexible training mechanism should be established within the company.

Second, expand cooperation and employment. When a brand agency runs poorly, it is difficult to control several brands at the same time. Once the operation is bad, not only will the profits be damaged, but also the crisis will be encountered. Therefore, cooperation with the relevant consulting (training) management companies is an effective way to tide over difficulties and make joint profits. For example, a season's display management plan is entrusted to a company or studio, or an experienced free artist is hired directly to take the work of decomposing the display work.