Magic Boy And Girl'S Success Show
Terminal display in the era of homogenization of goods has become a silent sales promoter.
More and more enterprises are beginning to realize that the benefits of terminal performance to brand communication and sales performance can make their clothing stand out in the same products, and enable customers to have a strong desire to buy, enhance the image of the clothing brand in the minds of consumers, and more importantly, sell their products in multiple ways.
"Boys and girls" clothing for young people is aware of this.
Key factors
Later, according to the varieties, styles, colors, fabrics and characteristics of the products, we can show them through comprehensive artistic techniques, highlight the characteristics and selling points of the products to attract customers' attention, so as to maximize the desire to buy.
Boys and girls divide clothing display into window display and shop display.
First, the window is
Inheritance of brand culture
And sales information carrier, promotion is the main purpose of window design.
In order to achieve the marketing goal, "boys and girls" achieves the sales goal of attracting customers to enter stores and stimulating buying desire through the combination and display of windows, clothing, models, props and background advertisements.
For example, in the spring and summer season, the colors of medium or cool colors are used to give people a refreshing and refreshing feeling.
Such as green and blue.
In autumn and winter, some warm colored props, such as red and orange, are used to warm people.
Warm feeling.
At the same time, a series of props related to clothing culture are arranged.
The sample is corresponding to the shape of the model.
The male model coat is L (50) and the lower body is 175 (three feet two).
Generally, the boards do not wear clothes such as suspenders or vests.
On the other hand, windows also play a role in spreading the brand culture.
Display is a silent salesman for goods, and it is the most intuitive physical advertisement displaying clothing.
In shops, "boys and girls" are ingenious.
Clothing display
It has strengthened the recognition and enhancement of consumers' brand image and corporate image, and created a good sales environment through clothing display.
The display of boys and girls can be divided into four major display techniques: color display, style display, fabric display and price display.
But no matter which kind of display techniques are used, they are based on color display.
The principle of color display is generally based on a center shelf with two basic colors, such as beige + coffee + camel, with beige as the center color, coffee and camel as the beige.
The color system is divided into the gradient, the jump and the rainbow.
In style display, "boys and girls" group a set of display of the same grade dress, such as leisure group, business group, sports group, etc.
The same composition of clothing is a group, such as cotton as a group, cortex as a group.
"Boys and girls" are also set at the same price level according to the price difference. The location price of A point display is not very high, mainly in the middle price range.
When clothes are displayed, "boys and girls", no matter what facilities they use, make the consumers easy to contact with clothes, convenient to buy, and have a beautiful enjoyment.
"Boys and girls" clothing display is not static, but constantly changing. This gives consumers Chang Bianchang new feeling, attracting consumers' attention constantly and creating the best sales effect.
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