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Traditional Clothing Companies Rush To Fight Against B2C (2)

2010/6/12 11:58:00 44

"Let the elephants dance"

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General trend

Han Yongsheng, tutor of doctoral tutor of School of management, Graduate University of Chinese Academy of Sciences, said that 30% of the sales amount in the traditional operation of the enterprise was digested in the channel, and through the integration and optimization of the network marketing supply chain, the gross profit margin of the future enterprises will be greatly improved.

In the eyes of many people in the industry, e-commerce is likely to become a mainstream retail market in the next ten years.

In the process, the operation mode of traditional enterprises will undergo tremendous changes. Zhang Tielong, general manager of the nine - Mu Wang online shopping Department, described it as "let the elephants dance": it is very difficult, but it has to be changed.

Act as

industry

An earlier group of water tested leaders in China's apparel industry.

brand

Lining started from scratch in 2007 and set up a subsidiary of e-commerce in charge of network operation.

"Since our listing in Hongkong in 2004, sales increased from 1 billion 878 million in the year to 8 billion 386 million last year, with an average load growth rate of 34%, but e-commerce peers may still be dismissive.

Because according to the development speed of e-commerce, it should increase by 100% every year, so our team is also working in this direction.

Lining, general manager of Agel Ecommerce Ltd, Lin Li, said that at present, Lining has started the gradual integration of online and offline channels, and the whole project is unprecedentedly great. In the future, we will explore a new e-business mode besides B2C and B2B2C.

Back to a tree or a home?

Taobao occupies 86.3% of the market share in the apparel online shopping market in 2009.

"In the embryonic stage of 2004, the amount of daily clothing pactions on Taobao can be counted manually.

After more than six years, the average daily retail sales of the network have reached astronomical figures. A single Czech Jones brand is selling at 5 million when it is the hottest.

Zuo Wei, director of Taobao apparel vertical market, told reporters.

A practical question before the traditional enterprises is whether to build an e-commerce platform on its own, or to enter Taobao to pull the paction with its huge flow.

At present, Lining's online channel accounts for nearly 60% of Taobao's revenue.

But Lin Li said frankly that she was not worried about the above problems.

"Probably in April 2008, Taobao's business was my everything, accounting for 100% of my total, then the proportion began to decline gradually, not on behalf of Taobao itself is not good, but Lining will do a lot of efforts in her official mall."

Lin Li said that with the growing maturity of online shopping groups, users will have more choice channels.