CHIC2010: The Revival Movement Of Han Style Clothing

Just now in Beijing, the eighteenth China International Clothing and Accessories Fair (CHIC2010), a total of three enterprises in Wuhan, including cat, rye and Kyrgyzstan, went to Beijing to participate in the exhibition.

It is understood that in addition to the importance of CHIC to enhance brand influence, an important consideration of participating Han enterprises is to re-enter the sales terminal by participating in the exhibition.

A revival movement of reengineering marketing network is emerging in the Han style clothing enterprises.

   　　 知名度为终端扩张服务

More than 600 square meters of exhibition area, up to several million yuan of exhibition costs, "almost every year exhibitors" cat's clothing and Accessories Fair this year also declined, continue to "dance heavily."

"CHIC is a good stage for the brand to go to the international arena and can not be lost," said Lin Lin, chairman of the cat International (Hongkong) apparel Limited by Share Ltd.

As one of the largest underwear enterprises in China, the cat owners are ready to go to Beijing.

At the opening ceremony, Yu Lin announced the establishment of the "sexy fortune making fund" to support entrepreneurs in joining the cat brand retail monopoly chain system. At the same time, it proposed the sales terminal expansion target of 1 stores in 3 years.

The above actions make the cat get a good harvest.

Only four days after the exhibition, more than 500 customers from all over the country agreed to cooperate.

In addition to the cat, there are two new faces of the clothing enterprises in Wuhan. One is the glory and the other is Kyrgyzstan. The two companies are the new force in the industry of the Republic of China. They are the first to join the CHIC.

Chen Fei is the general manager of Wuhan he Rong dress limited company. He is only 32 years old. He graduated from Shanghai International Studies University and studied in Germany.

According to its introduction, the exhibition goes to Beijing, "the cost is only 500 thousand, but it attracts 400 franchisees".

Another Han group sent the brand "Ji Kou", and the consumer group was located in the white-collar women with an annual income of over 100 thousand.

The Kyrgyzstan went to Beijing to participate in the exhibition and invested more than 60 yuan.

Ni Banghong, general manager of the company, said, "joining the customer already has the exhibition is to enhance brand awareness".

Marketing network is the focus of national expansion.

In the age of sellers, how to win in the terminal market has become the key to the success or failure of business.

In 2010, clothing enterprises and Chinese enterprises invariably put the "scale growth of the sales network" in the first place.

This year, cat owners will set up 30 branches and 1000 stores in the country. This figure is the sum of the total number of franchisees in the first 5 years.

Meanwhile, there is also a new LOGO that the cats spend millions of dollars on expansion with the franchisees.

In addition, for the cat people, the most far-reaching significance is that 3 of the top 5 global venture capitalists have approached the cat owners. They are very optimistic about the prospect of 3 to 3 billion to 100 million sales revenue in the future.

Next, the cat will be on the market in 2 years.

Giovanni, another big crocodile in Wuhan's clothing industry, has not participated in the costumes fair because of the different marketing modes. But Fu Jie, the chairman of the company, said Giovanni will continue to adhere to the sales mode of the direct store in 2010 to ensure the purity of the brand lineage.

This year, Giovanni will set up 50 to 60 new outlets in the country to better serve the sales terminals and make strong sales.

As for the new generation of Rong, its general manager Chen Fei said that he had strong strength in winter clothes.

This year, we will make good use of the research and development advantages of the three design centers located in Beijing, Guangzhou and Wuhan, and invest about 2000000 yuan in the R & D design of spring, summer and autumn, so as to implement the diversification strategy of enterprise products.

At the same time, he will choose the franchisee from the franchisees in Beijing, and eliminate the lagging behind agents to make a strong sales network.

And Ni Banghong, general manager of Jilin brand, said that as the third generation of garment enterprises in Wuhan, Ji Kao will take the lead in listing in the shopping malls of the eastern coastal areas in May this year, and then "counterattack Wuhan".